Director of Product Marketing

Director of Product Marketing FemtechAbout the Role

We’re looking for an experienced Director of Product Marketing to lead our growing Product Marketing function. Reporting directly to the VP of Marketing, you’ll oversee a team of Product Marketing Managers and a project manager, serving as the strategic voice of Product Marketing across the organization. This is a high-impact leadership position responsible for shaping go-to-market strategies, refining product messaging, and ensuring our marketing efforts translate into measurable business results.

This role is ideal for a hands-on marketing leader who thrives in dynamic environments, enjoys balancing big-picture strategy with execution, and is passionate about connecting product value with customer needs.

About the Team

You’ll join a collaborative Marketing organization that spans Product Marketing, Demand Generation, Content, Communications, Events, and Design. The team’s mission is to craft and share our brand story — helping employers, partners, and individuals understand the impact of our solutions.

What You’ll Do

• Lead and mentor a team of Product Marketing professionals, fostering growth, ownership, and alignment around shared goals.
• Define and evolve product positioning and messaging, ensuring clarity and consistency across all channels and audiences.
• Collaborate cross-functionally with Product, Sales, and Customer Success to drive adoption, retention, and revenue growth.
• Develop and track key objectives (OKRs) for the Product Marketing team to ensure strategic alignment with broader company goals.
• Contribute to go-to-market strategy, including product launches, competitive positioning, and sales enablement initiatives.
• Partner with leadership on headcount and resource planning, ensuring the team is equipped to meet ambitious objectives.
• Champion collaboration and communication, building trusted relationships with stakeholders and driving consensus across departments.
• Oversee high-quality deliverables, serving as an editorial voice to ensure all materials are on-brand, compelling, and impactful.
• Lead strategic planning for Product Marketing on a biannual basis, ensuring the function stays agile, data-driven, and aligned with market needs.
• Contribute to broader marketing initiatives, supporting integrated campaigns and global market expansion.

What You’ll Bring

• Demonstrated experience in Product Marketing leadership, including managing and developing a team.
• Background in healthcare, digital health, or workplace benefits strongly preferred.
• Proven success in B2B environments, with close collaboration across sales, product, and enablement functions.
• Strong communication and storytelling skills, with the ability to distill complex ideas into simple, compelling messages.
• Experience establishing and tracking KPIs and using data to inform strategy and improve performance.
• Ability to lead cross-functional initiatives and influence without direct authority.
• A proactive, collaborative mindset and comfort working in a fast-paced, evolving environment.
• Strong organizational and project management skills, with the ability to juggle multiple priorities effectively.
• Passion for innovation and for building marketing strategies that make a tangible business impact.