Marketing & AI Technology Manager
Location: Remote
EPM Scientific is partnered with a growing medical manufacturer seeking a Marketing & AI Technology Manager to help drive marketing modernization, digital transformation, and commercial growth. This role will play a key part in strengthening brand visibility, customer engagement, and overall marketing effectiveness through a combination of marketing communications, technology, analytics, and AI-enabled solutions.
This position will lead marketing communications, digital marketing initiatives, marketing technology platforms, and AI-powered marketing operations. The individual will partner closely with commercial leadership, sales, and cross-functional teams to improve marketing performance, support sales enablement, and leverage data, automation, and AI to drive measurable business impact.
Key Responsibilities
- Develop and maintain company, product, and brand messaging across all customer-facing marketing communications.
- Create and manage marketing collateral including brochures, presentations, case studies, newsletters, website content, press releases, and sales materials.
- Plan and execute integrated marketing campaigns across email, web, social media, digital advertising, events, and sales channels.
- Leverage segmentation, personalization, and marketing automation to improve lead generation and customer engagement.
- Support trade shows, customer events, webinars, product launches, and distributor meetings.
- Develop sales enablement tools, competitive messaging, training materials, and customer-facing resources.
- Own and optimize the company's marketing technology ecosystem, including CRM, marketing automation, website, analytics, digital asset management, and AI platforms.
- Evaluate vendors, oversee system integrations, manage platform performance, and drive user adoption.
- Lead the adoption of AI tools and processes across content development, research, campaign optimization, customer insights, and workflow automation.
- Develop AI best practices, governance standards, training programs, and responsible use guidelines.
- Manage website strategy, SEO, SEM, digital advertising, social media initiatives, and customer experience improvements.
- Drive marketing analytics, KPI reporting, campaign measurement, attribution modeling, and ROI analysis.
- Translate marketing data into actionable business recommendations and performance insights for leadership.
- Partner cross-functionally with sales, IT, operations, product management, business development, and executive leadership to support commercial objectives.
- Serve as a key driver of marketing modernization, digital transformation, and AI-enabled business growth.
Required Background
- Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Analytics, Information Systems, or a related field
- 5+ years of experience in marketing communications, digital marketing, marketing operations, marketing technology, or a related marketing leadership role
- Experience developing marketing content, managing campaigns, supporting trade shows, and creating sales enablement materials
- Hands-on experience with websites, CRM systems, marketing automation platforms, email marketing, and digital campaigns
- Strong understanding of marketing analytics, reporting, lead generation, and campaign performance measurement
- Excellent communication skills with the ability to translate complex information into compelling customer-facing messaging
- Strong project management and cross-functional leadership capabilities
- Experience with AI-enabled marketing solutions, automation tools, analytics platforms, or digital transformation initiatives is preferred
**Applicants who do not meet the above requirements will not be considered for this role.
