Freelance Paid Social Specialist

Empire Amplify is a creative growth agency helping brands scale through smart strategy, performance marketing, and content that converts. We’re passionate about collaboration, creativity, and delivering great results without the corporate fluff.

We combine data-driven thinking, bold ideas, and sharp execution to deliver work that actually moves the needle - not just looks good on paper. From fast-growing start-ups to established brands ready to level up, we partner with businesses who want to do things differently and make a genuine impact.

Our team is made up of passionate marketers, creatives, and strategists who love what they do and believe great work comes from genuine collaboration, curiosity, and fearless thinking. We’re growing fast and looking for experienced individuals who want to make an impact and take their career to the next level as we continue to scale up.

The Opportunity

We’re looking for a Freelance Paid Social Specialist to support our growing performance team at Empire Amplify. You’ll be responsible for building, managing, and optimising paid social campaigns that deliver scalable, measurable growth for our clients.

This role is for someone who thrives in fast-paced environments, understands how creative, data, and strategy intersect, and is obsessed with performance. You’ll work closely with strategists, creative teams, and client leads to drive real business outcomes - not just vanity metrics.

What You’ll Do

• Plan, build, and manage paid social campaigns across Meta, TikTok, LinkedIn, and emerging platforms
• Optimise campaigns daily for performance, efficiency, and scale
• Develop data-backed testing frameworks (creative, audience, landing pages, bidding)
• Analyse performance and translate insights into clear, actionable recommendations
• Collaborate with creative teams to guide high-impact ad concepts and briefs
• Prepare reporting that focuses on clarity, commercial impact, and next steps
• Stay up-to-date with platform changes, trends, and best practices

What You’ll Bring

• 2-4+ years experience managing paid social campaigns (agency or performance-led environment strongly preferred)
• Availability to commit to 2–3 full days per week
• Strong understanding of Meta Ads Manager, TikTok Ads, and campaign optimisation fundamentals
• Proven history of improving ROAS, lowering CPA, and scaling campaigns profitably
• Ability to work autonomously, prioritise effectively, and move fast
• Confident communicator who can explain performance insights clearly
• (Bonus) Experience with paid social creative strategy or briefing designers/editors

Why You’ll Love Working With Us

• Flexible, remote-friendly setup
• Collaborative, supportive team culture
• Exciting mix of brands and projects
• Real ownership and creative freedom
• Opportunity for ongoing work and growth

Sound like you?

We’d love to hear from you - click Apply and we’ll be in touch!