Marketing Mix Modeling – Sr. Consultant

Position: Marketing Mix Modeling – Sr. ConsultantLong Term ContractRemote within AustraliaJob Description:

• Formulate and lead the development of market mix modeling strategies client, utilizing advanced analytics methodologies.
• Oversee the collection and integration of diverse data sources, including sales, advertising, promotions, and external market factors, to build comprehensive datasets for accurate modeling.
• Apply sophisticated statistical and d models to analyze the impact of various marketing channels on sales and overall business performance.
• Conduct Return on Investment (ROI) analysis for marketing initiatives, providing actionable insights to optimize budget allocation and improve marketing effectiveness.
• Develop customized market mix models tailored to the specific needs and nuances of client, ensuring relevance and accuracy in predicting outcomes.
• Collaborate with cross-functional teams, including marketing, sales, and finance, to align market mix modeling strategies with overall business objectives and foster a unified approach.
• Work closely with client, understanding their business goals, and providing strategic advice based on market mix modeling insights. Build and maintain strong client relationships through effective communication.
• Implement systems for ongoing performance monitoring, delivering regular reports on the effectiveness of marketing strategies and making recommendations for optimization.
• Utilize market mix modeling for scenario planning and sensitivity analysis, helping clients understand potential outcomes and make data-driven decisions.
• Develop attribution models to assign credit to various marketing channels, enabling clients to understand the relative impact of each component on overall performance.
• Apply forecasting and predictive analytics to anticipate future market trends and consumer behavior, guiding clients in proactively adjusting their strategies.
• Effectively communicate complex analytical findings to non-technical stakeholders, translating insights into actionable strategies for marketing optimization.
• Ensure that market mix modeling practices comply with regulatory requirements and ethical standards, maintaining the integrity and transparency of the analytical process.