MARKETING SPECIALIST

Job Summary Looking to develop a strong foundation in marketing within the accounting and finance industry? Seeking an opportunity with long-term growth and leadership potential? Then this is the right spot for you. You will be trained and receive rich hands-on experience with the leadership team and our partners. You will learn industry best practices while leveraging cutting-edge technology. You'll be part of a collaborative, fast-paced, remote work environment where hitting deadlines is a way of life and details matter. This role requires a passion for the accounting and finance world and the ability to engage with industry thought leaders. Location: Work from Home the perks

• Medical, Dental, Vision, Life, and Disability Insurance
• Flexible Spending Account
• Generous PTO Policy
• Permanent Work from Home
• Amazing culture & team
• Growth opportunities abound – multiple tracks to choose from
• Company 401k Contribution
• Loads of Tech Gear, including 3 monitors, laptop, etc.
• Annual In-Person Get Together

JOB responsibilities

• Own execution of the monthly and annual marketing plan provided by the Head of Marketing.
• Create and administer compelling email marketing campaigns.
• Design and create sales & marketing materials.
• Produce thoughtful, engaging, and well-researched copy for our website and social media, with a focus on accounting and finance industry insights.
• Identify and nurture online and offline growth opportunities, through partnerships, podcast and webinar collaborations, and events.
• Specifically, this role will involve:

• Identifying and engaging with key thought leaders and industry influencers in the accounting and finance space.
• Conducting online research to locate these individuals and their content.
• Creating value-added content, comments, and other forms of engagement to build relationships with these influencers.
• Demonstrating credible knowledge of accounting and finance industry trends and insights in all communications.

Skills And Abilities

• Familiarity with marketing software platforms like Apollo and Hubspot.
• Competence and attention to detail with major software platforms like Canva, Microsoft Word and PowerPoint.
• Exceptionally strong verbal and written communication skills.
• You have an outgoing personality, are naturally persuasive, and love to write and build meaningful relationships.
• A good basic eye for design would be advantageous.
• A strong understanding of the accounting and finance industry is essential. You should be able to discuss industry trends and insights in a credible and informed manner.

Education and Experience

• Bachelor’s degree in marketing, accounting, finance, business, psychology, or a similar related discipline required.
• Previous similar experience preferred, though exposure to accounting or professional services through an internship or prior job would be advantageous.

Physical Requirements The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• Office Environment:

• Prolonged periods sitting at a desk and working on a computer.
• Must constantly operate a computer and other office productivity machinery, such as a calculator, copy machine, and printer.
• Must be able to lift laptop and reams of paper

• Infrequent travel (eg: annual in-person get together in cool locations) for professional development activities

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