Social Media Manager & Content Creator

Content, Community and Brand Campaigns

Dr. Woof is a family owned brand built to make the medical world smile. We create functional, joyful apparel for healthcare workers, and we care deeply about how our brand shows up in the world every single day. Dr. Woof is also the leading Australian medical apparel brand with the most following on socials.

We are looking for a Social Media Manager who genuinely loves content and wants real ownership. This role sits across brand, marketing, and creative, and is ideal for someone who enjoys being close to the work while helping shape how a fast growing brand shows up publicly.

This role is for people who like responsibility and creative momentum.

How we measure success

Success in this role is simple and very clear.

Your primary goal is to increase organic reach.

If people want to watch the content, we consider it a win.

If people do not want to watch it, we consider it a miss.

At the company level, one of our key focus areas is increasing the percentage of total reach that comes from organic content. Right now, the majority of reach comes from paid channels. This role plays a critical part in changing that over time.

What you will do

• Own Dr. Woof’s social media presence across Instagram, TikTok, and YouTube
• Create content that people genuinely want to watch and share
• Be hands on with content creation, including filming, editing, writing, and ideation
• Feel comfortable creating content using your phone and working quickly
• Plan and execute social content around major brand and marketing campaigns
• Receive campaign direction from leadership while also shaping how those campaigns show up on social
• Work closely with the Head of Marketing and the founder on priorities and direction
• Collaborate with designers, photographers, video editors, creative strategists, and external partners
• Work with external creators and influencers to bring fresh energy and perspectives to the brand
• Balance consistent day to day posting with larger campaign moments
• Use performance signals and audience feedback to refine content over time
• Stay actively up to date with how platforms, formats, and trends are evolving right now

Platforms and tools

• You will be managing junior team members and will be provided with resources such as a video editor to help you succeed.
• This role focuses primarily on Instagram, TikTok, and YouTube.
• You will likely use tools such as Later, Canva, and CapCut.
• You should feel comfortable editing content and adapting quickly.
• We are open to alternative tools if you have strong preferences or better workflows.

What we are looking for

• Experience managing brand social media accounts with real ownership
• A genuine love for content creation and storytelling
• Comfort being on camera or directing content when needed
• Strong understanding of what performs organically on modern platforms
• A thoughtful, data aware approach to content without losing creative instinct
• Strong organization and follow through
• Willingness to learn continuously and stay current with platform changes
• Comfort operating in a small, fast moving, cross functional environment

Healthcare experience is a bonus, not a requirement. Caring about the people we serve is essential.

This role is not for you if

• You prefer to outsource content creation rather than being close to it
• You are only interested in posting and scheduling rather than shaping the story
• You rely on outdated social playbooks and trends from years ago
• You are uncomfortable owning work end to end
• You prefer narrow responsibilities over broad ownership
• You do not enjoy balancing creative exploration with consistent execution

The right person finds this level of responsibility energizing, not overwhelming.

What it is like to work at Dr. Woof

We are a small, hands on, family run team.

Social is treated as a core brand channel, not an afterthought.

You will work closely with leadership and have real influence over how the brand feels and sounds.

As the brand grows, this role will grow with it through expanded scope, larger campaigns, and increased responsibility.

If you love content, care about people, and want to help make the medical world smile in a very visible way, we would love to hear from you.