Sr. Performance Manager

_Our client in the Food and Beverage space is hiring a Sr. Performance Manager!_What You'll Own

• Paid Acquisition & Media: Day-to-day ownership of Meta campaigns across the full funnel — prospecting, retargeting, reactivation. You'll manage ($7K–$8K/day budget) with the autonomy and accountability to move it based on performance signals, not a spend calendar. As the brand scales, you'll extend into TikTok, Google, influencer, and affiliate with the same test-and-learn discipline.
• Conversion & Revenue: You'll own what happens when it hits Shopify — landing page architecture, offer structures, bundles, subscription mechanics, optimizing for conversion rate, AOV, and repeat purchase rate simultaneously. DTC is projected to represent ~$5-7M of our US revenue in year one. Your job is to grow that meaningfully in year two and beyond.
• Creative Intelligence: You'll work directly with our in-house creative team to develop and pressure-test ad creative. You'll run a structured testing cadence, hooks, copy angles, and format variants — that generate learnings fast and compound over time. The best performance marketers we've seen treat creative strategy as their unfair advantage. We expect the same here. You will also partner with the Head of Growth in the UK to share best practices, creative assets, landing pages, etc.
• Performance Intelligence: You own the paid media dashboard. CAC, ROAS, MER, CPM, CTR, LTV — you track them, you understand how they interact, and you surface the insight that matters rather than the metric that flatters. You'll help us understand the real story behind our post-OOS CAC deterioration and build a framework for scaling spend confidently again.
• Channel Expansion: Meta is the foundation, not the ceiling. You'll contribute to building out our US channel strategy — Amazon, TikTok Shop, influencer seeding, affiliate partnerships — as the business moves toward Sprouts, broader specialty retail, and eventually mass.
• Own the paid media dashboard: Track CAC, ROAS, CPM, CTR, and blended MER across channels. Surface insights clearly and make budget recommendations tied to performance signals — not just spend targets.
• Support LTV and omnichannel attribution, feeding insight back into acquisition strategy and budget allocation.
• Beyond Meta, contribute to an emerging channel strategy — whether that's TikTok, Google, influencer seeding, or affiliate. Bring a test-and-learn mindset to expanding the brand's paid presence as the business scales.

What We're Looking For

• Experience: 4–6 years in performance marketing, with the majority owning Meta campaigns end-to-end at meaningful daily spend ($5K+/day minimum, ideally higher). DTC ecommerce background is essential. Ideally in premium consumer goods, food & beverage, or lifestyle categories where brand equity and performance have to coexist. You know what it means to sell something people feel good buying, not just something they click on.
• Analytical Rigor: You're fluent in the metrics that actually matter and you know the difference between vanity metrics and unit economics. You can build a simple model that tells us what CAC we can afford at different LTV assumptions, and you don't need a data team to do it.
• Brand Sensibility: This is a premium brand with a real origin story. The best candidate for this role doesn't just understand performance marketing; they understand why the brand story is the conversion.
• Comfort operating lean: this is a small team; you'll need to be autonomous, resourceful, and able to execute without layers of support.