Paid Media Strategist

Paid Media Strategist (Remote, US/Canada)

Digital Tabby | Full-Time | Base Salary: $60,000 | OTE: Up to $90,000

Apply here: https://form.typeform.com/to/RjCsTO9D

About Digital Tabby

We're a digital marketing agency dedicated to helping nonprofits amplify their impact through strategic paid media campaigns. We specialize in Google Ads, Meta advertising, and Google Ad Grants for mission-driven organizations.

We're a small but quickly growing agency. There's real opportunity to grow with us as we scale.

The Role

You'll be 100% accountable for paid media campaigns and client relationships in your portfolio. This role combines strategy, execution, and communication, not just running ads.

What You'll Do

Strategy

• Translate client goals into specific, measurable campaigns
• Anticipate monthly reporting needs and plan for month-over-month progress
• Think holistically about account performance, not just individual tasks
• Set goals that keep clients engaged and excited

Execution

• Build and optimize Google Ads, Meta Ads (Facebook/Instagram), and Google Ad Grants campaigns
• Implement conversion tracking using Google Analytics and Google Tag Manager
• Manage budget pacing to hit monthly spend targets
• Troubleshoot account issues (low spend, tracking problems, conversion failures)
• Drive month-over-month progress

Communication

• Keep clients informed and engaged so they rarely have to ask for updates
• Share monthly reports, mid-month check-ins, and milestone updates via video and email
• Manage client expectations and build excitement for future work
• Use video updates frequently to maintain strong relationships

You'll Be Measured On

• Client retention in your portfolio
• Happy clients who stay long-term
• Month-over-month campaign progress

Requirements

Must Have:

• Strong English communication skills (written and verbal), you're client-facing
• Quick learner who can problem-solve independently
• Based in US or Canada

Nice to Have:

• Google Ads, Meta Ads, or digital marketing experience
• Experience with Google Analytics and Google Tag Manager
• Nonprofit sector background

No experience required. If you're smart, resourceful, and communicate well, we'll train you.

Training & Support

You'll receive hands-on training and direct mentorship from the founder. We'll teach you our systems, processes, and how to excel with nonprofit clients.

Compensation & Benefits

Base Salary: $60,000/year

Performance Bonuses: Up to $30,000/year

• Paid quarterly
• First bonus eligible after 6 months
• Based on client retention and portfolio revenue managed

Total OTE: Up to $90,000/year

PTO: 15 days per year (accrued), plus 8 paid holidays and 1 floating holiday

Work Hours: Flexible schedule with 60% of hours during 8 AM - 5 PM MT for client availability

Fully Remote (US & Canada only)

How to Apply

Complete our application form, which includes a short video answer: https://form.typeform.com/to/RjCsTO9D