About DealerCMO
DealerCMO is a digital marketing agency built exclusively for automotive dealerships. We plan, launch, and optimize digital media programs that drive real showroom traffic, service appointments, and vehicle sales for dealer clients across the country. Our team combines deep automotive retail knowledge with hands-on expertise across the Google and programmatic ecosystems.
About The Role
We are looking for an experienced Ad Operations Manager to own the day-to-day execution and performance of our clients’ digital media campaigns. You will manage a small team of coordinators and serve as the analytical backbone of our media practice. You will be responsible for creating campaigns, trafficking and optimization across paid search, Vehicle Listing Ads/Performance Max, programmatic display, Craigslist and OTT/CTV. This role reports to senior leadership and is central to how we deliver measurable results for our dealer clients.
What You Will Do
• Own end-to-end campaign operations: build, launch, and optimize paid search, display, Craigslist, Vehicle Listing Ads (VLA), Performance Max, and programmatic campaigns for a portfolio of automotive dealership clients.
• Manage monthly media budgets across accounts and channels, including pacing, bid strategy, and budget reallocation to maximize return on ad spend.
• Lead, coach, and develop a small team of campaign analysts/coordinators, setting priorities and quality standards for campaign execution.
• Build and maintain client-facing reporting in Google Analytics (GA4) and Looker Studio (formerly Google Data Studio), translating campaign data into clear insights and recommendations.
• Use AI tools to accelerate keyword research, competitive analysis, budget management, bid strategy, and campaign copy iteration — and help the team adopt AI-assisted workflows.
• Perform ongoing keyword research, audience development, and creative testing to improve campaign performance across the channels.
• Ensure accurate conversion tracking, tagging, and attribution across client websites and campaign platforms.
• Partner with account management to present performance results, explain strategy, and support client retention and growth.
• Stay current on Google Ads, GA4, GTM, Data Studio and programmatic platform changes — especially automotive-specific products like Vehicle Listing Ads — and adapt our playbooks accordingly.
What You Will Bring
• 4+ years of hands-on experience managing digital media campaigns, with at least 2 years in the automotive industry (dealership, dealer group, OEM, or automotive agency).
• Proven expertise across paid search, display, Vehicle Listing Ads/Performance Max, and programmatic advertising.
• Extensive knowledge of Google Tag Manager, Google Analytics (GA4) and Looker Studio/Google Data Studio, including building dashboards and interpreting multi-channel performance data.
• Experience managing significant monthly ad budgets with accountability for pacing, bidding, and ROAS.
• Experience using AI tools for keyword research, budget management, bid optimization, or campaign analysis — or strong enthusiasm for building these skills into daily workflows.
• Experience leading or mentoring junior team members, with strong organizational and QA instincts.
• Excellent communication skills — able to explain complex campaign data to clients and colleagues in plain language.
• Google Ads and Google Analytics certifications preferred.
• Familiarity with automotive-specific tools and data (inventory feeds, third-party listing sites, DMS/CRM reporting) is a plus.
Compensation & Benefits
The salary range for this position is $75,000–$100,000 per year, depending on experience, plus performance bonus eligibility. DealerCMO offers health, dental, and vision coverage, 401(k), paid time off, and a fully remote work environment.
How To Apply
Send your resume and a short note about the automotive campaigns you’re proudest of to ann@dealercmo.com with the subject line “Ad Operations Manager.”
DealerCMO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
