Product Marketing Specialist

Role Purpose

At Data Literacy Academy we believe that data literacy is for everyone. We’re not just delivering courses; we’re transforming how people think about and engage with data, building confident, capable teams in every sector. As a fast-growing EdTech company, our mission is to make data accessible, relatable and actionable across all roles. We design and deliver dynamic, role-specific programmes that empower individuals to use data meaningfully in their everyday decisions.

We’re looking for a Product Marketing Specialist to help shape how our products are positioned, presented, and brought to market. In this role, you’ll develop compelling messaging, support go-to-market strategies, and equip teams across the business with the materials they need to engage prospects and learners effectively. You’ll sit at the intersection of product, marketing, sales, and education translating complex learning experiences into clear, value-led propositions that resonate with our audiences.

This is an ideal opportunity for someone with 1–2 years’ experience in product or strategic marketing who’s ready to take on more ownership and deepen their craft in a high-growth, mission-led business.

Salary

£28,000- £35,000 base salary

What You’ll Be Responsible ForProduct Positioning & Messaging

• Develop positioning frameworks and value propositions across our programme portfolio.
• Translate complex educational offerings into clear, compelling narrative.
• Ensure consistent messaging across campaigns, channels, and customer touchpoint.

Go-to-Market Strategy

• Support the planning and execution of go-to-market activity for new programmes and feature launches.
• Coordinate cross-functional launches across marketing, education and sales. 
• Track and report on the success of GTM initiatives, including learner and buyer engagement.

Sales Enablement & Internal Alignment

• Create sales enablement materials (pitch decks, one-pagers, objection handlers, FAQs).
• Maintain an internal knowledge base to strengthen product understanding across the business.
• Support internal product training sessions for sales and customer teams.

Market & Customer Insight

• Conduct competitor research and market analysis to inform positioning.
• Develop and refine customer personas.
• Gather feedback from sales, customer teams, and learners to identify messaging opportunities.
• Monitor trends in data literacy, EdTech, and skills-based learning.

What We’re Looking For:Essential

• 1–2 years’ experience in product marketing or a similar marketing role.
• Strong written and verbal communication skills, able to turn complexity into clarity.
• Experience developing product messaging, GTM plans, or sales collateral.
• Confident stakeholder manager with strong cross-functional collaboration skills.
• Comfortable using tools such as Google Workspace, Notion, and HubSpot.

Nice to Have

• Experience in B2B marketing.
• Familiarity with positioning or value proposition frameworks.
• Experience conducting customer interviews or persona research.
• Interest in data literacy, education, or skills-based learning.

You’ll Thrive in This Role If

• You’re a natural translator, confident turning insight and complexity into clear value.
• You enjoy working across product, marketing and customer success.
• You bring structure to ambiguous problems and enjoy building repeatable systems.
• You’re curious about how people learn, make decisions and adopt new ideas.
• You’re looking for autonomy, ownership and meaningful impact.

Why join us?

• Be part of a mission-led organisation making data literacy accessible and impactful.
• Work in a collaborative team that values trust, experimentation and lifelong learning.
• Gain full exposure to the marketing and product lifecycle.
• Shape messaging and go-to-market strategy for high-quality learning experiences.
• Enjoy a remote-first culture with flexibility and regular team connection.

Ready to Apply?

We’re excited to meet someone who can help us tell the story of our programmes and connect them to the real needs of our customers. If this sounds like your next step, we’d love to hear from you.

• Applicants must have the right to work in the UK. Unfortunately, we are unable to offer visa sponsorship for this role.