Head of Marketing

Head of Marketing

About CyberOwl

CyberOwl is a fast-growing maritime cybersecurity company helping shipowners and critical infrastructure operators improve visibility, security, compliance, and resilience across remote and distributed assets. Our technology delivers near real-time insight into onboard IT and OT environments, supported by managed security and specialist cybersecurity advisory services.

We are a team of 70+ people across the UK, Greece, Singapore, Malaysia, Poland, Indonesia, the Philippines, and Japan. Our culture is collaborative, innovative, and values-driven, with a shared ambition to shape the future of maritime cybersecurity.

The Role:

We are seeking a Head of Marketing to lead and evolve CyberOwl’s global marketing function.

Reporting to the leadership team, you will define and execute marketing strategy, strengthen our market position, increase brand awareness, generate demand, and support revenue growth. This is a hands-on leadership role requiring both strategic thinking and practical execution.

You will work closely with CyberOwl and DNV stakeholders to identify opportunities, challenge conventional thinking, and deliver measurable business outcomes.

Location:

Fully remote, with occasional domestic and international travel for customer meetings, conferences, industry events, and visits to CyberOwl or DNV offices.

Our Marketing Approach:

The maritime and offshore cybersecurity market is evolving rapidly. Customers face increasing cyber threats and expanding regulatory requirements, creating strong demand for trusted guidance and expertise. At CyberOwl, marketing is focused less on product promotion and more on education, thought leadership, and customer engagement. We help customers understand cyber risks, navigate regulations, and make informed decisions while positioning CyberOwl as a recognised leader in maritime cybersecurity.

Key Responsibilities:

Marketing Strategy & Market Insight

• Develop a deep understanding of target customers, buying behaviours, market trends, and regional differences.
• Identify effective customer acquisition strategies across geographies.
• Monitor cybersecurity trends, regulations, and industry developments.
• Translate market intelligence into thought leadership, engagement strategies, and business opportunities.
• Shape CyberOwl’s positioning, value proposition, and competitive differentiation.
• Collaborate with leadership on long-term growth initiatives.

Marketing Performance & Budget Management

• Own and manage the annual marketing budget.
• Define KPIs and reporting frameworks.
• Measure ROI across marketing activities.
• Use data and insights to optimise campaigns, channels, and programmes.
• Drive continuous improvement in marketing effectiveness.

Team Leadership

• Lead, coach, and develop a high-performing marketing team.
• Set clear objectives and performance expectations.
• Support professional growth and capability development.
• Build a data-driven, results-focused marketing culture.

Campaign Development & Demand Generation

• Plan and execute integrated marketing campaigns aligned to business goals.
• Coordinate activity across channels and stakeholders.
• Define campaign objectives, budgets, and success metrics.
• Use performance data to maximise impact and ROI.
• Develop innovative and unconventional marketing initiatives that differentiate CyberOwl and drive measurable business results.

Content & Digital Marketing

• Lead CyberOwl’s content strategy.
• Create audience-focused content that supports brand awareness, thought leadership, engagement, and demand generation.
• Oversee content across articles, reports, case studies, webinars, social media, and other formats.
• Produce compelling copy for campaigns, websites, sales enablement, and customer communications.
• Manage and optimise CyberOwl’s website, LinkedIn, and X presence.
• Drive SEO, audience growth, engagement, traffic, and lead generation.

PR, Media & Industry Engagement

• Build relationships with industry media, analysts, conference organisers, and influencers.
• Secure opportunities that increase visibility and credibility.
• Coordinate media engagement, speaking opportunities, awards submissions, and event participation.
• Strengthen CyberOwl’s reputation as a thought leader in maritime cybersecurity.

Collaboration with DNV

Since becoming part of DNV in 2024, CyberOwl has gained access to significant global resources and expertise.

You will:

• Collaborate with DNV marketing teams.
• Leverage relevant campaigns, channels, tools, and best practices.
• Build strong relationships across the wider DNV organisation.
• Help elevate CyberOwl’s profile within both DNV and the maritime cybersecurity market.

What Makes Someone Successful in This Role?

You will likely thrive if you:

• Know how to achieve strong results with limited resources.
• Are highly outcome-focused and commercially driven.
• Take ownership and accountability for delivery.
• Communicate clearly and think strategically.
• Can align stakeholders and lead complex projects.
• Have an experimental mindset and use data to guide decisions.
• Enjoy being hands-on and executing work directly.
• Bring creativity, originality, and a willingness to challenge conventional marketing approaches.
• Constantly look for high-impact opportunities competitors may have overlooked.

Why Join CyberOwl?

This role offers the agility and entrepreneurial spirit of a high-growth technology company combined with the backing and global reach of DNV, one of the maritime industry’s most respected organisations.

You will have genuine ownership, influence, and the opportunity to shape the future of CyberOwl’s marketing strategy and growth.

Most importantly, you will join a values-driven, collaborative team where talented people are empowered to do their best work, grow professionally, and make a meaningful impact.