Digital Marketing Analysts | Remote

Position: Digital Marketing Analyst

Type: Hourly contract

Compensation: $100–$150/hour

Location: Remote

Commitment: Project-based (minimum 30 hrs/week, ~6 weeks)

Role Responsibilities

• Analyze multi-channel advertising performance across Google Ads, Facebook, LinkedIn, TikTok, and similar platforms.
• Extract, clean, and reconcile campaign data to ensure accuracy and consistency.
• Calculate and monitor KPIs including CTR, CPC, CPA, ROAS, conversion rates, and spend efficiency.
• Compare performance across time periods and against budget and target benchmarks.
• Audit GA4 tracking setups, conversion events, and attribution accuracy using Tag Assistant.
• Build and manage UTM tracking structures and campaign naming conventions.
• Create dashboards, visual reports, and insight summaries using Google Sheets, PowerPoint, or Data Studio.
• Develop budget optimization models, cohort analyses, and retention insights using historical data.
• Segment CRM and customer data to generate targeting and optimization recommendations.

Requirements

• Strong years of experience in digital marketing analytics, performance marketing, or marketing operations.
• Strong proficiency in Google Analytics 4, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Sheets.
• Deep understanding of performance marketing KPIs and spend tracking.
• Hands-on experience with Excel-based modeling, funnel analysis, and cohort segmentation.
• Familiarity with UTM tracking, tag auditing tools, and attribution model comparisons.
• Exceptional attention to detail in calculations, reporting, and data visualization.
• Ability to work independently in a remote, contract-based environment and meet reporting deadlines.

Application Process (Takes ~20 min):

• Upload resume
• Domain expertise interview
• Short form submission