Freelance Creative Content Editor

2 Days/Week (Freelance) Remote or Soho, London At COAT, we're reimagining the paint game - and we're growing fast. With a killer brand, a totally rethought digital experience, and a commitment to sustainability, COAT is making it simple for people to create spaces they're proud of. We're now looking for a Creative Content Editor to plug into our small but mighty marketing team on a freelance basis. The Role You'll work closely with our Head of Growth and Brand team to turn shoot assets and campaign content into thumb-stopping, performance-led creative for paid ads, organic social, CRM, and our website. You won't be shooting the content - but you'll be shaping and elevating it into on-brand assets that convert. Key Responsibilities

• Take campaign and shoot assets and turn them into polished creative for organic and paid social, email, and web
• Use your creative expertise to maximise the output from shoot assets, UGC and COAT content
• Edit Reels and short-form video to a high, professional standard
• Work with the Head of Growth to develop multiple paid ad formats for A/B testing and iteration
• Apply and uphold COAT's distinctive visual identity and tone
• Repurpose content for different platforms and formats (Reels, stories, carousels, email headers, homepage slots, etc.)

Bring fresh ideas and creative thinking to how we use content across channels. RequirementsWhat You'll Need

• A strong portfolio of edited creative content - particularly short-form and ad-focused
• Professional-level skills in long-form video editing as well as asset creation for ad platforms (Reels, paid ads, social-first formats)
• A keen eye for design, layout, colour, and detail in line with an established brand
• Understanding of Meta ad formats and how they perform in-market
• Confidence using tools like Adobe Premiere Pro, After Effects, Photoshop, Canva, Figma (and bonus: Descript or CapCut)
• Ability to work independently and deliver regular creative batches to a brief, as well as contributing your own thoughts and creative expertise

The Deal

• Freelance, 2 days per week (with scope to grow)
• Remote-friendly, with access to our Soho studio if you fancy it
• Day rate to be discussed based on experience