Mailchimp Marketing Specialist

Job Role: Mailchimp Marketing Specialist

Duration: 6+Months

Location: Remote

Description:

About the Role:

We are seeking a results-driven Email Marketing & Mailchimp Specialist to lead the strategy, execution, and optimization of email marketing campaigns across B2B and/or B2C segments.

This role will focus on leveraging Mailchimp (Intuit Mailchimp) to drive customer engagement, nurture pipelines, increase conversions, and improve retention.

The ideal candidate is data-driven, creative, technically proficient in automation workflows, and comfortable collaborating cross-functionally with marketing, sales, design, and analytics teams.

Key Responsibilities:

Campaign Strategy & Execution

Plan, design, and execute email marketing campaigns using Mailchimp.

Develop newsletters, drip campaigns, promotional emails, and event-based communications.

Create and manage email templates aligned with brand standards.

Conduct A/B testing to optimize subject lines, CTAs, and content.

Marketing Automation:

Build and optimize automated workflows (welcome series, nurture flows, abandoned cart, re-engagement campaigns).

Implement lead scoring and lifecycle-based email journeys.

Integrate Mailchimp with CRM platforms and marketing tools.

Analytics & Performance Optimization

Track and analyze campaign performance (open rates, CTR, conversions, unsubscribe rates).

Develop dashboards and provide insights to improve engagement and ROI.

Recommend segmentation strategies to enhance targeting precision.