Content Strategist

Job Description Content Strategist Location: Grand Haven, MI

• Remote

Company: Evenbound About Us: Evenbound is a growth marketing agency specializing in HubSpot, digital transformation, and marketing strategy. We empower clients and team members to reach their full potential by creating and growing end-to-end solutions on HubSpot. Our ideal clients are B2B industrial and technology/SaaS organizations. What You'll Do As a Content Strategist, you will lead content direction, drive performance, and ensure clients' content efforts translate into measurable business outcomes. This client-facing role blends strategic thinking, performance analysis, and content expertise. Responsibilities

• Develop comprehensive content strategies for clients (topic clusters, content calendars, distribution plans).
• Write monthly blogs, email newsletters, social media content, and website copy.
• Advise clients on content direction, priorities, and performance.
• Measure content performance using key metrics and report insights.
• Conduct market research and competitive analysis.
• Apply keyword strategy, search intent optimization, and AEO/SEO best practices.

Qualifications

• 3–5 years of experience in content strategy, AEO/SEO, or digital marketing.
• Proven experience developing and executing content strategies that drive measurable results.
• Strong understanding of AEO/SEO, keyword research, and search intent.
• Experience analyzing content performance and translating data into actionable insights.
• Strong client-facing communication and consulting skills.
• Ability to think strategically while guiding execution.
• Experience in a B2B or agency environment preferred.
• Potential for advancement into a senior position with people management.
• Industrial B2B experience is a plus.

Benefits and Perks

• Health + Dental Insurance
• Bonus Program
• Flexible work time
• Generous PTO (18 Vacation Days, 16 Paid Holidays + your birthday off!)
• 401(k) with company match
• Company-paid short-term disability
• Voluntary long-term disability + life insurance
• Remote work flexibility
• Regular team meet-ups (camping, ski trips, conferences)

Tech Stack

• HubSpot CRM
• Google Workspace
• Google Ads
• Google Analytics
• Slack
• Rocketlane
• PandaDoc
• LucidChart
• Zoom
• Fathom
• AI Stack: ChatGoogle Gemini, Notebook LM, Claude, Chat GPT
• Apollo