Director of Marketing & Communications

About CPW Consulting

CPW Consulting is an award-winning, AI-powered leadership development and executive coaching firm built on the People-Forward Leadership™ framework. We help organizations across transit, healthcare, life sciences, and the nonprofit sector grow their leaders, retain their talent, and strengthen culture through constant change, so that people thrive and organizations soar.

We are a small, distributed team in a season of intentional growth. As our client roster and impact expand, we are building an internal bench that enables us to scale with excellence. This role is one of those foundational seats, and the person who fills it will help shape how the firm operates, grows, and shows up in the world for years to come.

Role Overview

We are hiring a Director of Marketing & Communications to lead marketing execution, thought-leadership visibility, campaign planning, event promotion, content repurposing, and lead-generation support for a growing professional services firm. In this role, Director means you lead and are accountable for the firm's marketing, not that you sit atop a large department.

This role exists to help the CEO stay visible in the market, turn expertise into high-quality marketing assets, and ensure speaking engagements, podcasts, reports, assessments, conferences, client wins, and thought leadership moments are consistently leveraged before, during, and after they happen.

The right person is a strong writer, organized marketer, strategic thinker, and proactive executor who can look at what the CEO is doing in the market and think, " How do we turn this into content, visibility, engagement, leads, follow-up assets, and pipeline support?”

This is not a social media assistant role. This is not a graphic design role. This is not a passive content-posting role. This is a strategic marketing leadership role for someone who understands how visibility, authority, content, events, and thought leadership support business growth.

Core Mission

The core mission of this role is to turn the CEO's expertise, visibility, and market activity into consistent marketing momentum. You are responsible for ensuring the firm's marketing is proactive, organized, high-quality, and aligned with business development opportunities.

Why This Role Matters

The firm already has strong credibility, active speaking opportunities, podcast activity, client work, reports, assessments, and thought leadership assets. The problem is that too much of that marketing work currently sits with the CEO. That work should become a repeatable marketing engine instead of living on the founder's plate.

This role ensures that:

• Speaking engagements are marketed before and after the event.
• Podcasts are used as relationship and visibility assets.
• Reports, insights papers, and assessments are promoted and repurposed.
• Client wins, testimonials, and case examples are turned into market-facing assets.
• Event follow-up is organized and connected to the Business Development Lead.
• The CEO's ideas are turned into polished content and campaigns.
• Marketing activity supports a real pipeline instead of existing as disconnected content.

Key Responsibilities1. Strategic Marketing Execution

Own the day-to-day marketing execution for the firm.

2. Thought Leadership and Content Development

Turn the CEO's expertise into clear, compelling thought leadership.

3. Speaking, Events, and Conference Marketing

Own marketing support around speaking engagements, conferences, panels, and live events.

4. Reports, Assessments, and Lead Generation Assets

Support the creation, promotion, and repurposing of marketing assets that generate interest and conversations.

5. Podcast and Relationship-Based Visibility Support

You direct and guide this work, set the standard, and raise the quality bar rather than executing every task yourself.

6. Marketing-to-Pipeline Handoff

Own the handoff between marketing activity and business development follow-up.

7. Marketing Systems and Performance Tracking

Maintain marketing systems, calendars, and basic performance visibility.

Success Outcomes

Success in this role means the CEO no longer has to carry the marketing engine alone. Within the first 90 days, success may look like:

• A marketing calendar is created and actively managed.
• Upcoming speaking engagements, podcast activity, reports, and visibility opportunities have marketing plans.
• The firm has a consistent system for turning events and thought leadership into content.
• Reports and assessments are promoted through clear campaigns.
• Client wins, and testimonials are being captured and used. You’ll work with the Director of Client Operations to collect this information.
• Marketing-generated contacts are being properly handed off to the Director of Business Development.
• The CEO is spending less time creating marketing assets from scratch.
• The firm has greater visibility and stronger follow-up from marketing activities.

Relevant Experience

Strong candidates may have experience as a Marketing Manager, Content Marketing Manager, Strategic Marketing Manager, Demand Generation Specialist, Thought Leadership Marketing Manager, Professional Services Marketing Specialist, Communications Manager, Brand Marketing Manager, Marketing & Communications Manager, or Event Marketing Manager.

Required Skills and Strengths

The ideal candidate is:

• A strong writer who can capture the CEO's voice and turn it into polished marketing.
• Strategic and proactive, skilled at turning ideas into content and campaigns.
• Comfortable marketing expertise, advisory services, consulting, coaching, training, or thought leadership.
• Organized and able to manage a marketing calendar, thinking before, during, and after each event or visibility opportunity.
• Good at repurposing content across channels, with strong follow-through.
• Comfortable working with a visionary CEO and coordinating with business development and operations.
• Able to connect marketing activity to pipeline support without owning sales.

Nice-to-Have Experience

• Professional services, consulting, coaching, training, leadership development, advisory, or agency experience.
• Marketing speaking engagements, podcasts, reports, assessments, or thought leadership.
• LinkedIn content, email marketing, landing pages, lead magnets, and nurture campaigns.
• Supporting founder-led or expert-led brands.
• CRM, email marketing platforms, website tools, podcast tools, Canva, Google Workspace, or marketing project management tools.
• Event marketing or conference follow-up campaigns.

Apply at https://www.carolparkerwalsh.com/careers