Digital Marketing Specialist

📍 Fully Remote | Open to applicants globally

✈️ UAE / Middle East market focus

📅 Contract until January 2027 | ASAP start

💰 £29.44 per hour PAYE

We are partnering with a global enterprise technology organisation to hire a Regional Social & Digital Marketing Specialist to support campaign execution and audience engagement across the UAE market.

This role is ideal for a hands-on social media and digital marketing professional who can localise global campaigns for regional audiences, execute social activations directly, and support field marketing initiatives across digital channels.

The Role

Working within a high-performing EMEA marketing team, you will help bring global campaigns to life locally through social media, website journeys, and digital campaign execution tailored to the UAE market.

The position combines strategy, localisation, stakeholder engagement, and hands-on execution, with a strong emphasis on organic social media delivery and campaign implementation rather than paid media management.

Key Responsibilities

• Execute and manage regional social media campaigns across key digital channels
• Localise global messaging and campaign content to ensure cultural relevance for UAE audiences
• Support field marketing initiatives including webinars, dinners, and regional events through digital promotion
• Adapt website journeys and regional digital experiences for local audiences
• Collaborate with campaign leads to translate campaign briefs into effective social activations
• Own content scheduling, publishing, and day-to-day social execution
• Track campaign performance, analyse engagement metrics, and optimise activity accordingly
• Work closely with senior regional and global stakeholders across multiple functions
• Support the delivery of multiple concurrent campaigns across the region

Key Requirements

• Strong hands-on social media marketing experience within a B2B or enterprise environment
• Proven experience implementing and executing social campaigns directly rather than relying on external agencies
• Strong organic social media background; paid media specialists are unlikely to be suitable for this role
• Experience localising global campaigns for regional markets
• Strong understanding of cultural nuance, messaging adaptation, and audience engagement
• Experience supporting integrated digital and field marketing campaigns
• Proven stakeholder management skills with the ability to confidently manage upwards within a matrixed organisation
• Previous experience working within a global or international business environment
• Comfortable balancing strategy, stakeholder management, and execution
• Familiarity with website content management and digital customer journeys
• Strong analytics and campaign measurement skills
• Excellent communication and presentation abilities

Preferred Experience

• UAE or broader Middle East market exposure
• Enterprise technology, SaaS, or B2B marketing background
• Arabic language skills highly desirable
• Experience with Adobe Analytics, Adobe Target, or wider Adobe Suite tools
• Familiarity with social listening and social media management platforms