Paid Meta Specialist - Marketing Agency

Overview

Brand new opportunity to join a rapidly growing agency on a mission to revolutionise lead generation. Specialising in data-driven paid social campaigns, the agency focuses heavily on Meta Ads (Facebook/Instagram) while leveraging other channels like Google and LinkedIn.

The Role:

As a Paid Social (Meta Specialist), you will play a key role in driving the agency’s lead-generation efforts. Your responsibilities will include:

• Lead Gen & Campaign Management: Designing, executing, and optimising paid social campaigns, particularly on Meta Ads, to generate high-quality leads
• Analytics & Insights: Monitoring performance metrics (CPL, CPA, ROAS) using tools like Google Analytics to guide decision-making
• Client Collaboration: Participating in regular client calls to provide updates, insights, and strategic recommendations
• Scaling Strategies: Innovating with A/B testing and staying ahead of industry trends to maximise campaign impact
• Account Management: Managing client relationships and ensuring accounts are handled with care and professionalism

Requirements:

The agency is looking for someone who brings:

• Meta Ads Expertise: A proven track record of managing lead generation campaigns with advanced targeting and pixel tracking and omnichannel expertise of other platforms like LinkedIn, TikTok, etc
• Paid Social Experience: Several years of experience, preferably in an agency or performance marketing environment
• Data-Driven Approach: Strong analytical skills to interpret data and optimise campaign performance
• Communication Skills: Fluent in English with the ability to communicate complex insights
• Collaborative Spirit: A team-oriented professional with a passion for scaling success**.Salary:** £30,000 - £37,500 per annum**.Location:** Remote – Our preference is for candidates who are based in the UK

Benefits:

• Standard 20 days’ annual leave plus bank holidays.
• Opportunity to work remotely
• Early finish on Fridays
• Equipment