Head of Growth Marketing

Cactus Communications is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Princeton (New Jersey) office based on business requirements or for company/team events.

About Paperpal

Paperpal is an AI-driven academic writing tool designed to empower researchers, students, and academics globally. With over 2.5 million users across 100+ countries, Paperpal has established itself as one of the industry’s leading tools. The U.S. is already our top market, and we’re now focused on accelerating growth in revenue, brand presence, and market share.

Role Overview

You will own the end-to-end growth marketing strategy and execution for Paperpal in the U.S., driving brand awareness, user acquisition, engagement, and revenue across both B2B and B2C channels. You’ll turn market insights into high-impact campaigns, optimize go-to-market strategies, and lead inbound and outbound digital and account-based marketing programs to position Paperpal as the AI writing partner of choice for the U.S. academic and research community.

This role requires strong ownership, a bias for action, and the ability to collaborate closely with cross-functional teams (Sales, Product) and marketing counterparts (Performance, Social, Events, Influencers) to deliver measurable growth. The ideal candidate is highly organized and brings a versatile background that includes digital marketing, field event execution, content creation, advertising, and email marketing.

What You’ll Own1. Own Paperpal’s U.S. Market Success

• Take full ownership of Paperpal.com and related landing pages for the U.S. audience: manage content updates, run A/B tests, implement SEO best practices, and continuously optimize for conversions
• Define and execute the U.S. growth marketing roadmap, with clear goals for brand awareness, user growth, revenue, and market penetration
• Drive localization of Paperpal’s website, product messaging, and user experience to resonate with U.S. audiences
• Develop tailored positioning, messaging, and pricing strategies aligned with the U.S. academic and AI market landscape

2. Strategic Marketing & Campaign Management

• Develop and implement strategic initiatives, including demand generation and ABM/ABX campaigns, in collaboration with cross-functional stakeholders
• Partner with central performance marketing teams to manage multi-channel campaigns (email, DSP, PPC, paid social)
• Engage key audiences to grow awareness and lead volume in a measurable, scalable way

3. Event and Webinar Planning

• Collaborate with the central events team to plan and execute quarterly in-person events, along with webinars aligned to pipeline goals
• Manage end-to-end logistics with internal and external stakeholders to ensure flawless execution

4. Content Development & Syndication

• Work with central marketing teams to develop U.S.-specific content: social media posts, blog articles, videos, and gated assets
• Manage content syndication efforts to generate high-quality leads and maintain content relevance for the U.S. audience

Qualifications

• 5+ years in field/growth marketing, ideally in SaaS, EdTech, or AI/ML-driven products
• Proven success scaling B2B and B2C products in the U.S. market with strong GTM execution experience
• Hands-on experience with integrated marketing campaigns (social, influencers, affiliates, events, PR, search)
• Strong analytical skills, with proficiency in tools like Google Analytics, SQL, or Looker
• Strong product sense: able to connect user needs with product capabilities and market trends
• Entrepreneurial mindset: self-starter who thrives in ambiguity and delivers without heavy oversight

Benefits of this Role

• Leave: Enjoy annual leave, public holidays, personal and sick days, birthday leave, and progressive leave based on tenure. Special leave options include maternity, paternity, and sabbaticals.
• Healthcare: Comprehensive medical, dental, and vision coverage for employees, partners, and dependents, plus HSA support. Access to 24/7 medical consultations, mental health services, and dermatology care.
• Financial Security: Life insurance, and a 401K plan with employer contributions, rollover, and loan options.
• Expenses: Company-provided phone, mileage reimbursement, and coverage for approved business expenses.
• Wellbeing: Mental health resources, flexible leave options, and employer-supported financial planning.

Application Process

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, the selection process involves an initial screening by a recruiter and three interview rounds. Additionally, you will be required to complete an assessment as part of the selection process.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.