Demand Generation Manager

About the role:

This is a hands-on role focused on execution, optimization, and cross-functional alignment. You'll work across paid media, web optimization, and analytics to drive measurable impact across the funnel. The ideal candidate thrives in a collaborative environment, enjoys rolling up their sleeves, and is motivated by performance, experimentation, and continuous improvement.

Key Responsibilities:1. Digital Strategy Execution

• Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive qualified pipeline.
• Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability.

2. Website Performance & Experimentation

• Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.
• Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements.

3. Campaign Analytics & Optimization

• Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.
• Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeholders on a regular basis.

4. Collaboration and Influence

• Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.
• Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing teams.
• Bring ideas to the table that challenge assumptions and drive better results. Identify what will make the team and company more successful, and advocate for your recommendations.

Required Skills & Qualifications:

• 4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology.
• Extensive hands-on experience managing paid media channels and optimizing digital performance.
• Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.
• Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics).
• Excellent project management skills; capable of managing internal projects and multiple external vendors.
• Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar.
• Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO.
• Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms.
• The ability to self-direct and self-start and work independently as well as within and across teams.
• Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce).

Nice-to-Haves:

• Experience managing a marketing website.
• Prior experience in a growth-stage or scale-up SaaS business.
• Familiarity with content personalization, dynamic content, or account-based web experiences.
• Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau, etc.).
• Experience selling software to finance, product, or engineering roles.

Benefits & Perks

• Health, dental, and vision insurance plans.
• Medical and dependent care flexible spending accounts.
• Paid monthly mental healthcare access with Headspace.
• Open PTO – because making time for life is important!
• 13 paid standard holidays each year, including a company-wide Winter Break.
• 401(k) savings plan with company match!
• MacBook laptop.
• Paid parental leave.
• A collaborative, entrepreneurial learning environment with a proven playbook.