Performance Marketing Specialist – Google & Meta Expert

Location: Remote (Open to global candidates)

Type: Full-time

Salary: $45,000 – $60,000 per year, depending on experience

About Brightside:

Brightside is building the next generation of digital marketing leaders: hybrid experts who combine strategy, execution, analytics, and copywriting to drive measurable results. We work with lead-generation and e-commerce clients, delivering high-performing ad campaigns across Google, YouTube, Meta, TikTok, and Programmatic platforms.

The Role:

We are seeking a hands-on performance marketing expert with proven mastery of Google Ads, YouTube, Meta Ads (Facebook & Instagram), TikTok Ads, and Programmatic campaigns. You will take full ownership of campaign strategy, execution, optimization, and ad copy development for lead-gen and e-commerce clients. Expertise in GA4, GTM, and pixel implementation is essential to track performance accurately and implement advanced measurement solutions. Excellent English communication and copywriting skills are required to craft high-converting ads and communicate clearly with clients.

Key Responsibilities:

• Plan, launch, and optimize high-performing campaigns across Google Ads (Search, PMax, Display, YouTube/Video, Shopping), Meta Ads, TikTok Ads, and Programmatic channels.
• Provide creative recommendations for ad creatives, collaborating with design and content teams to ensure visuals and messaging align with campaign objectives.
• Write, edit, and test ad copy to maximize engagement, CTR, and conversions.
• Implement and maintain GA4 and GTM tracking, including event tracking, custom conversions, and full-funnel attribution.
• Monitor and optimize campaigns using KPIs such as CTR, CPA, CPL, ROAS, conversion rates, and LTV.
• Lead A/B and multivariate testing on creatives, audiences, and targeting strategies to maximize ROI.

Client Collaboration & Insights

• Translate client objectives into actionable campaign strategies with clear, measurable KPIs.
• Present insights and recommendations to clients and internal stakeholders in a compelling, data-driven way.
• Collaborate with creative and product teams to ensure campaigns align with business goals and deliver measurable results.

What You Bring:

• 4+ years of hands-on experience managing multi-channel paid campaigns on Google Ads and Meta Ads with proven ROI.
• Proven record of creating ads that drive conversions at scale for lead generation and e-commerce campaigns.
• Experience providing creative direction and guiding ad design for high-converting campaigns.
• Strong copywriting skills with a track record of creating high-performing ad copy.
• Fluent in English, both written and verbal is a must.
• Deep expertise in lead generation and e-commerce funnels, attribution models, and performance KPIs.
• Advanced GA4 and GTM skills, including setup, troubleshooting, and custom event tracking.
• Track record of optimizing campaigns to deliver measurable business growth.
• Strong analytical skills and experience building dashboards/reports using Looker Studio, Excel, or similar tools.
• Self-starter and team-player with a growth mindset 

Required:

• Portfolio demonstrating successful Google Ads and Meta Ads campaigns with measurable results (ROAS, leads, conversions, LTV).
• Google Ads, GA4, and Meta Blueprint certifications.

Preferred:

• Experience with programmatic advertising and other paid channels (TikTok).
• Full-funnel strategy experience and multi-channel attribution expertise.

Why Brightside:

• Lead high-impact campaigns that drive real results for lead-gen and e-commerce clients.
• Influence creative strategy and direction across campaigns.
• Collaborate with an innovative, fast-paced team of marketing experts.
• Gain exposure to the US market and work with leading clients, enhancing your performance marketing experience.