Bolthouse Farms logo

Sr Associate Brand Manager (Fully Remote)

Bolthouse Farms
Department:Brand Marketing
Type:REMOTE
Region:USA
Location:United States
Experience:Mid-Senior level
Salary:$108,000 - $130,000
Skills:
BRAND MANAGEMENTDEMAND FORECASTINGSTRATEGIC MARKETINGPRODUCT DEVELOPMENTCROSS-FUNCTIONAL LEADERSHIPSALES PLANNINGMARKET RESEARCHDATA ANALYSISPROJECT MANAGEMENTMICROSOFT OFFICEEXCELPOWERPOINTNIELSENPOWER BISPINSIRICPG INDUSTRY
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Job Description

Posted on: December 25, 2025

The Role

  • This position will report to the: Director - Brand Management
  • Travel Requirement: Up to 10%
  • Location: Remote
  • FLSA Status: Salary
  • Employment Category: Full Time Regular
  • Pay Range: $108 -130k

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages. Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks**. Health-Ade** is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans. The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com . ResponsibilitiesWHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE The Sr. Associate Brand Manager will be a key participant in the management of the Bolthouse Farms Business Unit portfolio. In this role, the Sr. ABM will manage key aspects of our Bolthouse Farms business including demand forecasting, development of growth opportunities, development and execution of strategic marketing plans, commercialization of new products, and providing direction for multiple cross-functional partners (Sales, Finance, Legal, R&D, Culinary, Procurement, Government Regulations, Supply Chain) as well as customer business ownership. What We’re Looking For

  • Business Development - Own brand relationship with key customer accounts. Support Sales team with strategic business opportunities by providing consumer, category, and competitive insights. Drive decision making internally and externally and execute customer plans with cross-functional partners.
  • Customer Specific Product Development – Lead the annual ideation process for key accounts. Work with product development and culinary teams to develop customer-specific new item recommendations. Attend key customer meetings to sell in new items in partnership with sales and culinary teams. Manage the commercialization and launch of new private label offerings. Communicate project status, issues, and opportunities to the broader organization, from conception to launch, including gaining all stage-gate approvals.
  • Sales and Planning - Actively monitor sales performance and provide insights on business risks and opportunities for key customer accounts. Assist in development of annual operating plan and strategic business plan as well as monthly and quarterly business reviews across the Bolthouse Farms portfolio.
  • Market Research – Assist in development of appropriate consumer research to identify consumer insights to drive the business. Identify and help sell-in opportunities to grow with strategic customers. Work with sales and customer development teams to develop presentations and recommendations for key accounts.

Additional Required Qualifications

  • Strong analytical skills. Ability to gather, understand and synthesize consumer, customer and category insights. Clear demonstration to external orientation.
  • Ability to lead and work collaboratively with cross-functional teams
  • Excellent project management skills, ability to multi-task
  • High level of creativity and diverse thinking. Intellectual curiosity.
  • Strong financial / business acumen.
  • Professional maturity. Excellent communication and negotiating skills. Ability to influence others. Team player.
  • Passion for customers, brand and business development.
  • Proficient in Microsoft Office programs: Microsoft Word, Excel, Power Point and Access

Minimum Qualifications

  • Bachelor’s degree required
  • A strong analytical mindset and ability to mine data for insights
  • Strong project management skills and attention to detail
  • Excellent interpersonal communication and team working skills
  • Previous experience leading and working on cross-functional teams
  • Comfortable working in a fast-paced, fast-changing environment
  • Strong written and verbal communication skills, including presenting to senior business leaders
  • Proven, reliable work history
  • Must have a valid drivers license

Preferred Qualifications

  • MBA and 4+ years industry experience (preferably CPG), experience in Fresh categories a plus
  • Consulting background gets bonus points!
  • Direct experience in CPG categories is strongly preferred
  • Expert in Excel, PowerPoint, Nielsen, Power BI, SPINS, IRI

Physical Demands & Environmental Hazards

  • Ability to travel ~5-10% of time
  • Must be able to sit for an extended period of time during work

WHAT WE OFFER plus more ! Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.

  • Medical, Dental & Vision
  • Group Life and AD&D
  • Voluntary Life and AD&D
  • Group Short & Long-Term Disability
  • 401(k)
  • Paid Time Off
  • Flexible Spending Accounts
  • Employee Assistance Program
  • Gym Membership Discounts

EQUAL EMPLOYMENT OPPORTUNITY We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions. REASONABLE ACCOMMODATIONS Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at talentacquisition@bolthouse.com . Recruitment Agencies Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes. Monday to Friday, 40 hour work week. Some flex may be required during peak work periods.

Originally posted on LinkedIn

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