Social Media Manager

BettingJobs is partnering with a new crypto casino in their search to find a Social Media Manager to join their team. This role is fully remote based as a B2B contractor and all applicants must be comfortable with being paid in cryptocurrency.

Responsibilities:

• Develop and execute a comprehensive social media strategy to increase brand visibility, engagement, and traffic to the platform.
• Manage all social media accounts, ensuring consistent messaging and branding across channels.
• Curate engaging content, including posts, videos, graphics, and other multimedia assets, that resonate with the target audience and align with the brand identity.
• Monitor social media trends, conversations, and user feedback to identify opportunities for engagement, content creation, and community building.
• Engage with the audience proactively, respond to inquiries, comments, and messages promptly, and foster a positive and interactive community environment.
• Collaborate with the marketing team to plan and execute social media campaigns, promotions, and giveaways to drive user acquisition and retention.
• Analyse social media performance metrics, track key performance indicators (KPIs), and generate regular reports to evaluate the effectiveness of the social media efforts and inform future strategies.
• Stay updated on industry trends, best practices, and emerging platforms in social media marketing and cryptocurrency gaming.

Requirements:

• Proven experience in social media management in the online crypto Casino and Sportsbook industry
• Deep understanding of social media platforms, algorithms, and trends.
• Excellent writing and communication skills, with the ability to craft compelling and engaging content tailored to different audiences and platforms.
• Strong creative skills and proficiency in graphic design and video editing
• Knowledge of cryptocurrency and blockchain technology, with a passion for the crypto gaming space.
• Analytical mindset with the ability to interpret data, track performance metrics, and derive actionable insights to optimise social media strategies.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic environment.
• Experience with community management, online forums, and Discord or Telegram groups.
• Familiarity with influencer marketing and partnerships within the cryptocurrency and gaming communities.
• Knowledge of SEO principles and content optimisation strategies for social media platforms.