Email & SMS Marketing Manager

Job Title: Email & SMS Marketing Manager

We’re looking for a strategic, data-driven Email & SMS Marketing Manager to lead customer engagement and lifecycle marketing efforts across email and SMS. This role is responsible for planning, building, executing, and optimizing campaigns that drive customer retention, loyalty, and revenue.

Success in this position goes beyond executing campaigns—the ideal candidate will take the time to truly learn our business (Behindthechair.com, BTC University, and ARC Scissors), understand our shows, events, and educational platforms, and communicate with confidence and passion for the professional hair industry to engage, grow, and retain our audience.

The ideal candidate thrives at the intersection of creativity and analytics, understands how to develop effective lifecycle journeys, and has experience leveraging data to optimize campaign performance. You’ll also help evolve our database by implementing best practices for updating existing audience information and collecting new contacts through methods like surveys, and forms.

What You’ll Do (Job Responsibilities)

• Develop and execute comprehensive email and SMS marketing strategies across all customer touchpoints
• Own the end-to-end process for lifecycle campaigns, including welcome series, nurture flows, re-engagement, cart abandonment, and promotional campaigns
• Create detailed creative briefs and collaborate with freelancers or in-house design to bring emails and SMS campaigns to life with strong visual and written storytelling
• Write compelling subject lines, email copy, and calls-to-action (CTAs) that align with our brand voice and drive engagement
• Build and optimize automated workflows using email marketing platforms and CRM tools
• Segment audiences based on user behavior, purchase history, and preferences to deliver relevant, personalized communications
• Analyze campaign performance, interpret data, and implement optimizations to improve key metrics such as open rates, click-through rates, conversion rates, and revenue
• Maintain list hygiene and ensure compliance with privacy regulations, including GDPR, CAN-SPAM, and TCPA
• Collaborate with cross-functional teams—including creative, sales, product, and analytics—to align email strategies with business objectives and overall marketing plans
• Lead efforts to enrich customer data, including implementing audience surveys, pop-ups, and other tactics to grow and maintain accurate, actionable contact lists

Who You Are (Job Requirements)

• 3–5 years of experience in email marketing, lifecycle marketing, or CRM strategy
• Proficiency with HubSpot is ideal; familiarity with additional platforms is a plus
• Experience building customer journeys, workflow automations, and targeted campaigns
• Strong copywriting and editing skills with attention to brand tone and messaging consistency
• Data-driven mindset with the ability to analyze performance metrics and apply insights to drive measurable improvements
• Familiarity with SMS marketing best practices and compliance regulations is a plus
• Passion for the beauty industry, education, or digital marketing innovation is a strong bonus

Who We Are

Did you know that www.behindthechair.com (BTC) is a female-owned and led business? We have a team of 34 full-time professionals, and we are the worldwide media leader for salon professionals. We launched in 2000 and have over 10MM hairdressing members worldwide who care passionately about their clients and who love BTC. We care deeply about our hairdressing audience and constantly go above and beyond to make them feel worthy of their dreams! Check out our 2.6MM Instagram followers at @behindthechair_com, our 1.7MM Facebook followers at @behindthechair, our website at www.behindthechair.com and our BTC University website (www.btcuniversity.com) that provided over 180,000 classes in the last 12 months in over 80 countries. We are also the creators of @oneshothairawards. With over 1.4MM entries in 5 years, it's the world's largest (and most exclusive) hair awards program! BTC will also be hosting a 5 city anniversary tour of non-stop education for hairdressers with our BTC On Tours and The BTC Show. We welcome hairdressers to three days of 45-minute look-and-learn presentations (in front of over 3,200 attendees!) featuring the industry’s top platform artists and influencers making it the biggest hair show of the year! Interested yet?! There’s more!

What We Offer

behindthechair.com provides the following:

• Competitive Health/Dental/Vision Benefits options*
• Retirement Benefits with a company match option*
• Collaborative and supportive team environment
• Vacation / Paid Holidays
• Work/Life balance
• Competitive salary, commensurate with experience & location

*Options available to eligible employees

Please provide a copy of your cover letter & resume to Nataliel@behindthechair.com