Head of Growth & Digital Marketing

About Beam

Beam is a software platform and marketplace that helps businesses design, sell and deliver solar, battery and electrification projects across Australia. We sit at the intersection of energy, software and data — making it easier for installers, developers and energy businesses to deploy distributed energy systems at scale. We’re a small, fast-growing team of five, based in NSW and working remotely, with strong momentum and ambitious growth plans.

We’re now looking for a Head of Growth & Digital Marketing to take ownership of our digital engine — from HubSpot and website conversion through to B2B demand generation, analytics and brand execution.

This is a hands-on role with real ownership and influence, working closely with the software, sales and delivery teams to drive measurable growth.

What you’ll be responsible for:Growth systems & automation

• Own and operate HubSpot across Sales, Marketing, Advertising, Website, Forms, Surveys and Reporting
• Design and automate lead capture, nurturing, scoring and lifecycle workflows
• Ensure clean CRM structure, reporting, attribution and data hygiene

Website, SEO & conversion

• Optimise beam.solar for SEO, conversion rate optimisation (CRO) and clear value messaging
• Improve landing pages, forms, CTAs and content pathways
• Track and continuously improve conversion from visit → lead → opportunity

B2B digital marketing & advertising

• Develop and execute a B2B digital marketing and paid advertising strategy
• Allocate and manage budget across channels (e.g. search, LinkedIn, retargeting)
• Track CAC, ROI and pipeline contribution — not just clicks and impressions

Brand refresh implementation

• Implement a new brand and collateral (provided by a third party) across:
• Website
• Proposals and sales materials
• Reports, dashboards and customer touchpoints
• Ensure brand consistency across all digital and customer-facing assets

Content & thought leadership

• Help the team turn expertise into regular blog posts and insights
• Edit, structure and publish content from internal subject-matter experts
• Build a sustainable content cadence aligned with SEO and sales needs

Product & analytics integration

• Integrate Beam’s platform with HubSpot for sales, marketing and surveys
• Implement and manage product analytics tools (e.g. Amplitude or alternatives)
• Use data to inform messaging, funnel optimisation and product-led growth

What we’re looking for

• Strong experience in B2B digital marketing, growth or revenue operations
• Hands-on HubSpot expertise (marketing + CRM + automation)
• Solid understanding of SEO, CRO and paid digital channels
• Comfortable owning strategy and execution
• Data-driven mindset — you care about pipeline, not vanity metrics
• Clear communicator who can work with founders, sales and technical teams
• Experience in, energy, climate tech or complex B2B products is a big plus, but not essential.
• Salary of $80-110k + Super (FTE)

Why this role is interesting

• Real ownership of growth systems and outcomes
• Direct influence on brand, pipeline and product adoption
• Flexible working arrangement
• Work on meaningful problems in the energy transition