Marketing Lead

Location: Remote

Hello, we're Bask. We believe every day should feel like a vacation and that good sunscreen is the foundation for health and happiness. Currently seeking a savvy Marketing Lead for Bask HQ. You will be join the marketing team, work closely with the CEO (while replacing the CEO's day to day responsibilities in the marketing function), and will have the opportunity to both build out the marketing organization, and develop the end-to-end marketing strategy. If this sounds like you, please follow the link to apply!

Marketing Lead

Location: Remote

We’re Bask! Sunshine lovers masquerading as a company, on a mission to make sunscreen fun, cool, and impossible not to use. We believe in the power of leisure, the seduction of travel, and the importance of a mini umbrella in a daiquiri. We also believe that sunscreen should feel good, look good, and do good.

Skin cancer is preventable; the 5 million diagnoses each year say we’re not doing enough. We’re here to fix that by getting more people to wear more sunscreen more often — and have a great time doing it.

To get there, we’re looking for a Head of Marketing who can build, lead, and scale a world-class marketing organization. Someone who sits seamlessly across brand + performance, who is as fluent in design and visual storytelling as they are in paid strategy, analytics, and growth tactics.

If the SPF category is Will Rogers Beach, we need our Mitch/CJ.

About the Role

You will help construct the end-to-end marketing function at Bask. You will architect the strategy, build the team, and roll up your sleeves to execute brand-defining and revenue-driving campaigns that grow our audience, sales, and cultural footprint.

In partnership with the CEO, you will lead both brand marketing (storytelling, creative direction, social + influencer, partnerships, campaigns) and performance marketing (paid ads, CRO, direct response, growth loops, funnel optimization). In short: you will tell a great story and make numbers go up.

Key Responsibilities Growth, Performance, & Revenue

• Own growth across all KPIs: audience, revenue, CAC, LTV, ROAS, repeat purchase, engagement.
• Build and execute the full-funnel acquisition strategy across paid social, search, affiliates, and emerging channels.
• Lead paid advertising across Meta, Google, TikTok, Pinterest, and retail/ecomm channels.
• Maintain a robust testing calendar across creative, copy, placements, audiences, landing pages, and formats.
• Set, track, and analyze all performance KPIs; use insights to optimize campaigns and inform creative.

Brand, Creative, & Storytelling

• Own and evolve the Bask brand: marketing strategy, visual identity, tone, messaging, and creative direction.
• Oversee development of all creative assets across organic social, paid, web, retail, email, and partnerships.
• Partner closely with designers, photographers, creators, and agencies to deliver best-in-class creative.
• Drive brand campaigns from ideation to execution — launches, seasonal moments, collabs, stunts, social-first activations.
• Ensure all brand expressions are cohesive, culturally relevant, and unmistakably Bask.

Social Media, Community, & Influencer

• Grow and manage our presence on Instagram and TikTok, including content cadence, formats, hooks, and storytelling.
• Develop platform-native strategies that increase reach, engagement, shares, and community advocacy.
• Build repeatable social series, develop content calendars, and experiment aggressively with trends, formats, and creators.
• Lead influencer strategy:
• Identify, cultivate, and manage relationships with creators across size tiers (nano → celebrity).
• Build and execute gifting programs, seeding strategies, and brand ambassadorships to drive organic reach and UGC.
• Develop scalable inbound + outbound workflow for creator sourcing, communication, tracking, and content usage.
• Own community engagement across channels — comments, DMs, social listening, relationship building.
• Create breakthrough cultural moments that drive earned media, virality, and brand love.

Cross-Functional Leadership

• Build, lead, hire, and mentor the marketing team.
• Partner with the CEO and Sales on retail launch strategies, revenue targets, merchandising moments, and cross-channel rollouts.
• Collaborate closely with product, creative, and operations to ensure aligned storytelling and high-performing execution.
• Provide ongoing category and competitive analysis to keep Bask ahead of the curve.

Required Experience & Skills

• 3-5+ years in marketing preferred with strong experience in both brand and performance at a high-growth consumer or e-commerce company. But we consider people of all backgrounds who have a great eye, energy & passion for our mission, and a strong desire to learn.
• Successful track record managing paid social, funnel strategy, CAC/LTV performance, and creative testing.
• Demonstrated ability to grow and engage audiences on Instagram + TikTok (deep familiarity with hooks, formats, timing, and platform culture).
• Strong creative eye: able to guide design, photography, storytelling, and brand consistency.
• Strong analytical skills; fluent in data, attribution, segmentation, and optimization.
• Experience managing agencies, freelancers, and internal teams.
• Familiarity with Google Analytics, Facebook Ads Manager, TikTok Ads Manager, Klaviyo (or similar ESP), attribution tools, and dashboards.
• Brand or creative agency experience is a major plus, but not required.
• Ability to own strategy and execution — comfortable being both director and doer.

About You

• A growth mindset with a strong creative sensibility.
• Resourceful, optimistic, proactive, and solutions-oriented.
• Equally energized by brand-building and deep-in-the-data performance work.
• Strategic thinker who can zoom out, yet operationally excellent when zooming in.
• Curious, organized, collaborative, and fun to work with.
• You're gracious and focused on learning from failures and successes.
• Humble enough to roll up your sleeves; confident enough to lead.
• You don’t cling to your own ideas. You cling to what’s right for the brand. And you aren’t afraid to challenge people on your team to do the same.
• You care deeply about mission-driven work and helping prevent skin cancer.