Growth Manager

Are you a data-driven change agent who can weave user insights into compelling campaigns and drive measurable growth? If leading growth initiatives to drive business impact excite you, let's connect! We are Awesome Motive, the company behind popular web apps and business tools like All in One SEO (AIOSEO), OptinMonster, MonsterInsights, WPForms, and many others. Over 30 million websites use our tools to get more traffic, subscribers, and sales. We're passionate about helping small businesses grow and compete with the big guys, and we believe marketing plays a crucial role in delivering on that promise. This is your chance to join a dynamic team and lead strategic initiatives across marketing channels to acquire, engage, and retain users. You'll wear many hats - strategist, analyst, campaign champion - all aimed at one goal: accelerating our growth to reach more small businesses. 💡 Interested in applying? 🔍 Please read/follow the next steps outlined in "How to Apply" at the bottom of this listing. Attention to detail is one of our core values_! This is your chance to stand out :)_ To love this role, here's the type of person you are:

• You can leverage imperfect data to create and execute winning digital marketing campaigns and funnels
• You're extremely self-driven and curious to find creative answers to complex questions
• You're comfortable seeing the big picture and how the small details get you there
• You love to create systems, tools, and processes for others where they don't already exist
• You have a passion for digital marketing and customer acquisition

Common responsibilities include (but are not limited to): You will work with internal teams to define the revenue strategy for AIOSEO and will be working toward company wide initiatives to drive and improve revenue metrics for AIOSEO. Your core responsibilities will include:

• Owning the Growth Strategy: You will develop, plan, and execute our complete growth strategy from end to end. This is a hands-on role where you'll personally manage key channels like SEO, Content Marketing, PPC, Email/SMS, Influencer Marketing (LinkedIn/YouTube), Webinars, and Affiliate Partnerships to drive new sales and build our outbound marketing efforts
• Driving Decisions with Data: You will be our champion for data. Your role will be to analyze performance, dig into organic channel data, manage user churn, and provide actionable insights. You'll then use that data to design and implement A/B tests, build high-converting landing pages, and provide conversion-focused copywriting feedback on everything from emails to ad copy
• Leading and Developing the Team: You will directly manage and mentor our team of talented growth professionals, fostering a cohesive and high-performing environment. This includes the potential to directly supervise our content marketing team if you have a passion for leadership in that area
• Improving How We Work: You'll help us get better, every day. We'll count on you to proactively identify trends, help build and document better internal processes, research competitor strategies, and be a steward of our culture by upholding the Awesome Motive core values

Requirements

• Relevant experience: With over 4 years of experience in growth marketing for product-led/ freemium SaaS, ideally in the B2B or SMB space, you have achieved direct business growth impact through successful growth initiatives
• CRO / Funnels / Testing & Optimization: You must have expertise in best practices for SaaS products. Knowledge and experience in pricing page tests, countdown timers, popups, etc, is required
• Data & Analytics: You are experienced in using GA (preferably GA4), and digital marketing channels
• SEO: You are well-versed in best practices for SEO in marketing site content, including blog posts. You are fluent in other commonly used tools such as Semrush, Clearscope, and Ahref
• Email Marketing: You can demonstrate and teach best practices within email marketing, from crafting individual emails to creating complete targeted campaigns and evaluating effectiveness to drive improvement over time. You must have personally written and iterated upon multiple email campaigns for SaaS products
• PPC / Paid Advertising: You have experience in Google Ads, Facebook Ads, and Google Search Console for PPC
• Content Marketing: You have proven experience developing content strategies that attract and engage a target audience, using optimized content to drive measurable growth
• Copywriting: You have strong personal experience with copywriting, as well as leading and reviewing the work of copywriters. Your expertise in hiring and managing copywriters will be invaluable

Bonus points if you also have:

• You have experience working in the admin area of self-hosted WordPress sites as a site owner/developer/etc
• You have experience with support specifically for WordPress
• You have trained managers and had managers as direct reports

Benefits Working for a fast-growing bootstrapped company is a rare opportunity, one we consider a lifestyle choice rather than a job choice. Our positions are challenging, but also come with amazing advantages and fulfillment to those who earn them. Here's what we offer.

• Competitive Salary
• Term Life Insurance and Accidental Death & Dismemberment for all full-time team members during their employment
• Health, Dental, and Vision Insurance benefits for full-time U.S. employees
• Health Insurance benefits for all employees in India, Pakistan, Brazil, Philippines, Ukraine, Poland, Romania, Nepal, Kenya, Mexico, Nigeria, Spain, Argentina & Jamaica
• Work from your home. We're spread out all over the world - United States, Canada, Ukraine, India, Pakistan, Singapore, and more
• Flexible PTO after 90 days of employment. We encourage employees to take the time they need for a vacation, stay healthy, and spend time with friends and family
• Holidays (based on your location)
• Paid Parental Leave
• We happily provide or reimburse software you'll need as well as books or courses that promote continued learning
• We cover all costs of company travel (including our annual all-company retreat and mini-team meetups)
• Additional Perks include AM Welcome Box for new team members, Yearly Anniversary Gifts, and Technology Stipend each work anniversary
• We give you the opportunity to solve challenging and meaningful problems that make a difference
• Ability to work with some of the best people in the business through frequent, if not daily, interactions
• And in case you were wondering: no politics, no b.s., and no jerks

Location This is a remote position - our team is spread around the globe! Our home base is in Florida, USA, so company operating hours are 9am - 5pm ET (UTC -5). While full coverage is not a requirement, you must be available for a portion of the day. Inclusion Statement At Awesome Motive, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. Awesome Motive is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law. How to apply? If all of this sounds interesting, then please submit your application! Please clearly include the following in your cover letter:

• What experience do you have in creating revenue impact through marketing?
• What experience do you have in directly managing teams?
• Do you have a minimum of 3 years of experience in SaaS marketing? If yes, please describe
• What is your proficiency level (from 1 to 5, 5 highest) in programmatic SEO? Share an example of the impact created
• What is your proficiency in GA4?

Also note, don't forget to proofread before submitting. Check spelling, capitalization, etc. This is your chance to make your application stand out :) We won't be able to individually respond to all applications, but if we feel you're a strong match, someone will be in touch shortly. Thanks and we look forward to hearing from you!