Digital Marketing Specialist (Remote)

Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ. The Digital Marketing Specialist is an integral part of the Authority Brands retail marketing team and the driving force behind digital marketing for the corporate-owned locations. Responsibilities

• Work with the broader, 65+ person marketing team to build brand awareness, generate leads and drive revenue for the company.
• Execute digital marketing buys, with the support of the Digital Marketing Manager and Director of Digital Marketing.
• Hands-on management of Google tools and platforms.
• Work closely with external partners, agencies and vendors to maximize performance and ensure digital campaign efficacy.
• Directly manage and maintain several digital marketing channels, including Google Local Service Ads, Google PPC advertising, Facebook.
• Analyze, report and visualize marketing performance, leveraging the data to provide insights and uncover opportunities to drive more leads and revenue.
• Ensure all appropriate tracking is in place to produce accurate reporting.
• Maintain up-to-date knowledge on local marketing plans, operations strategy and budgets in order to react to specific needs in real-time to drive leads and revenue.
• Stay current on digital trends, products and strategies to maintain a competitive edge.
• Establish and build a strong working relationship with brand stakeholders.
• Perform other duties as needed.

Qualifications

• Bachelor’s degree in Marketing or Communications.
• 2+ years of marketing experience.
• Hands-on experience in digital marketing, including paid search, LSAs, lead gen and Google Analytics.
• Multi-location experience a plus.
• Self-motivated, energetic and results oriented.
• Strong analytical and problem-solving skills.
• Proficient in Microsoft Excel, including the ability to use LOOKUP functions and Pivot tables.
• Experience with visualization tools like Power BI or Tableau.
• Excellent written and verbal communication skills.
• Comfortable working in a remote environment.

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more. Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time. Authority Brands Inc. isan Equal Opportunity Employer