Senior Social Media Strategist

Who We Are Atlan is building the missing context layer for data and AI, helping enterprises close the AI value chasm and finally move AI pilots into production. Today, 95% of AI pilots fail because AI systems don’t understand the context behind data: what it means, how it’s governed, and how it should be used. Atlan unifies this context by connecting to every part of the data and AI stack, enabling teams to build, collaborate on, and activate shared context across data, business, and AI workflows, including for AI agents. Trusted by global enterprises like Mastercard, Workday, General Motors, Unilever, Ralph Lauren, FOX, Nasdaq, and Medtronic, we’re backed by world-class investors including GIC, Insight Partners, Meritech, Peak XV, and Salesforce VenturesWhy This Role Matters Atlan’s mission is to help the humans of data & AI do their life’s best work. To do that, we need a bold voice in the places where industry narratives are shaped — LinkedIn and X. Reporting directly to the VP of Growth and working extremely closely with our co-founder, this role ensures Atlan doesn’t just join the conversation, but leads it. Building on our founder’s established thought leadership around the context layer for the AI world, you’ll craft engaging edutainment content, scale employee advocacy, and help position Atlan as the de facto choice for the context layer — one of the most authoritative and engaging brands in the category. Your work will fuel awareness, pipeline, and community growth by turning social into our most powerful channel of influence. Your Mission

• Amplify Leadership Voice: Position our co-founder as the go-to voice on AI-ready data organizations with weekly content calendars, rapid responses to industry shifts, and amplified event participation.
• Build Advocacy at Scale: Create a structured Atlanian advocacy program with content kits, templates, and recognition systems that inspire participation across the company.
• Create Edutainment Content: Launch flagship series that make complex topics simple and fun — from “Data Disasters” deep dives to “Metadata Memes.” Use polls, threads, and conversations to drive interaction.
• Showcase Team & Culture: Bring Atlan’s product and engineering excellence, values, and remote-first culture to life through stories that attract top talent and humanize our brand.

How Success Will Be Measured

• Growth: Follower and engagement growth across LinkedIn, X, and co-founder profiles.
• Engagement: Spark meaningful conversations and advocacy among the humans of data — turning founders, employees, and community members into active voices of the Atlan story.
• Business Impact: Pipeline generation from social, stronger employer brand, and increased customer advocacy.

What We’re Looking For

• Experience: 5+ years in B2B SaaS social media strategy, with proven success on LinkedIn and X. Experience building executive thought leadership and employee advocacy programs at scale.
• Skills: Deep knowledge of analytics, optimization, and platform-specific tactics. Strong content creation skills (writing, design, light video editing). Familiarity with scheduling, automation, and CRM tools. Experience with Canva and Figma preferred.
• Knowledge: Understanding of the data/AI industry, B2B buyer journeys, and community-led growth principles.
• Mindset: A strategic storyteller who makes technical topics engaging, thrives in fast-paced environments, and balances creativity with measurable outcomes.

✨ In short: You’ll shape Atlan’s voice, grow our influence, and turn social into a driver of growth, talent, and community. Why Atlan? Joining Atlan Means Being Part Of a Global Movement To Help Data Teams Do Their Life’s Best Work. Here’s What You Can Expect

• Competitive Compensation: We benchmark at the top of the market and keep compensation simple: strong base salary, performance‑based variable pay, and impact‑driven equity, so your total rewards grow in step with the value you create over time.
• Health & Wellness: From Day‑1 health, dental, vision, and mental health to pet‑care perks and flexible health stipends, we design benefits offerings that lead in each country we're in.
• Flexible Time Off & Leave Policies: We trust you to own your energy: flexible time off and modern leave so you can unplug properly, support yourself and your loved ones, and come back ready to drive an impact.
• Accelerated Growth & Learning: Develop at an uncommon velocity through cutting-edge tech, complex implementations, and an experienced team that values mastery.
• AI Native Culture: Atlan is where AI-native builders come to build the systems the future of work will run on. AI isn’t an add-on, it’s woven into how we build, think, and work every day, empowering every Atlanian to move faster and create a bigger impact.
• Global, Remote-First, High-Trust: Work from anywhere with a diverse team across 15+ countries, in a trust-first, async environment that gives you true flexibility and ownership over how you work.

Equal Opportunity Employer Atlan is committed to building an inclusive, diverse, and authentic workplace. We do not discriminate based on race, color, religion, national origin, age, disability, sex, gender identity or expression, sexual orientation, marital status, military or veteran status, or any other legally protected characteristic.