Creative Brand Strategist

Brand strategy at Attic Salt is a full-spectrum discipline — strategic, creative, and deeply business-driven. As a brand strategist, you’ll collaborate with team members from ideation to implementation, shaping work that's thoughtful at every layer. You move fluidly between research and ideation, business and creative thinking. The details matter to you. So does the bigger picture. And you're always curious about what's possible.

Attic Salt brand strategists are charismatic communicators with world-class taste who know exactly get people on board with their bold ideas. You understand the common challenges brands face and can deliver exceptional strategy, concepts, and copy that solve them. You'll help CEO's, founders, and marketing professionals identify and articulate their best insights, build verbal identities from scratch, refresh established ones, and bring clarity to complex challenges across digital, physical, and experiential touchpoints. You're curious, culturally tuned-in, and excited by work that has both conceptual depth and strategic ambition.

DEAL MAKERS & BREAKERS You may be a fit if you:

• Have 5+ years of experience working directly at or with a branding-focused agency and can independently lead enterprise-level clients through strategic work
• Have experience with tech and software brands
• Have an evidence-backed portfolio of successful brand strategy and verbal identity creation you've led or supported (brand architecture, positioning, USPs, tone of voice, messaging guidelines, etc.)
• Can point to a documented, proven discovery, strategy, and writing process and can walk through it in detail
• While not a designer, you have a deep understanding of what world-class brand design looks like and can redirect designers when the visuals don't deliver on the strategy
• Are highly organized and detail-oriented. Include the word "Tacos" somewhere in your application and earn yourself some bonus points
• Have excellent soft skills and can quickly build trust and rapport with clients and internal team members
• Locally live in Phoenix (preferred, but fully remote is an option for the right candidate)

KEY RESPONSIBILITIES

• You will play a critical role in new client interviews & workshops — where you will ask open-ended questions and listen for key insights that will shape the strategy, creative direction, and messaging for that brand.
• Collaborate with our creative director to identify and write the core strategic messaging for a brand (mission, vision, values, position statements, brand platforms, USP, value propositions, etc)
• Strategically identify opportunities for differentiation, aka white space or blue ocean, and own the creation of verbal identities that successfully deliver on that strategy. This includes the articulation of core creative ideas, brand story, taglines, tone of voice, brand pillars, etc
• Write unique ownable headlines and copy for brand collateral across various platforms and mediums (print & digital)
• Collaborate closely with our owner/creative director to identify and implement marketing strategies and content to amplify demand and growth for Attic Salt.
• Successfully manage your own time, calendars, and meetings to deliver work within scope using ClickUp, Miro, and Google Drive

ABOUT ATTIC SALT

Attic Salt is an identity transformation studio specializing exclusively in brand strategy and design systems. We partner closely with ambitious organizations to define who they are, realign how they show up, and transform their entire brand experience. Our studio is small, collaborative, and hands-on—designed for people who care deeply about craft, clarity, and process.

WHY YOU'LL LOVE IT HERE

• High-quality creative work with real strategic impact to make the world a better place
• Open-minded, respectful clients who want to make a difference
• Small, talented team with zero bureaucracy
• A creative founder who deeply values the craft and handles strategy + vision
• Room to grow as we aim to 2-3x by the end of 2026
• Opportunity to shape the future of creative at Attic Salt and help us become one of the most sought-after identity transformation studios in the world

BENEFITS

This position is a full-time contract-to-hire for the first 6-12 months.

• Schedule flexibility
• Paid national holidays
• Holiday Break: Company-wide holiday break between December 24 and January 2
• Generous bonuses for new business referrals

WEB & SOCIAL LINKS

• https://atticsalt.co (please check out our work to see what we do before applying)
• https://www.instagram.com/atticsaltco
• https://www.linkedin.com/company/atticsaltbranding

Sound like something you want to be a part of?

Join the brand revolution.