User Acquisition Executive

I. KEY JOB DUTIES

• Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV, and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
• Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
• Generate detailed spending and performance reports, and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
• Collaborate effectively with multiple internal teams (creative design, marketing, product).
• Stay up to date on the latest industry trends and emerging marketing platforms, and be capable of building strong relationships with them, especially international mobile advertising networks

II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES_KNOWLEDGE:_

• Definition of metrics and their relationship in analyzing digital ad campaigns
• Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
• Fundamental Concepts of Marketing & Business
• Experience in creative production or marketing idea pitching
• Fundamental concepts of ASO

SKILL:

• Good at mathematics                                                    
• Fluent in English (daily interactions with international partners) - TOEIC>700                                                      
• Advanced Excel skills
• Experience setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.                                                                
• Experience in using marketing tools                          
• Experience in using project management tools & framework                                                        
• Experience in using tools to analyze data

ABILITY:

• Logic & analytical thinking                                                                 
• Self-learning skill
• Manage to deliver results in a timely manner                                                              
• Creative and independent in problem-solving from the root cause

ATTITUDE:

• Data-driven mindset                                                              
• Careful and detail-oriented                                                               
• Eager to learn and ready to apply new knowledge/skills                                                                
• Optimize and automation mindset                                                                
• Passionate about the gaming industry and digital marketing                                                                
• Highly self-motivation and self-management
• High emotional intelligence