Marketing Analyst [209014]

Join a globally recognized organization at the forefront of innovation, dedicated to creating groundbreaking experiences that impact millions worldwide. This is an unparalleled opportunity to contribute to a mission-driven company that consistently pushes the boundaries of technology and creativity.

• Location: Remote; Must be within 100 miles of Culver City or Cupertino, CA
• Pay Comments: W2, weekly pay, benefits, 401k w/ match
• Background screening required

We are seeking a highly skilled and passionate individual to join our dynamic team, where you will play a pivotal role in shaping marketing strategies and product optimization through the power of data. Your insights will directly influence critical decisions, drive campaign success, and enhance user experiences, making a tangible impact on our global reach and engagement. In this role, you will be instrumental in transforming raw data into actionable intelligence. You will:

• Develop, maintain, and refine sophisticated data-driven models, including experimentation frameworks, forecasting algorithms, and machine learning models, to elevate campaign performance, uncover emerging trends, and optimize product offerings.
• Translate complex model outputs and business requirements into clear, actionable insights and comprehensive reports for marketing and product teams, while establishing crucial performance benchmarks across various digital marketing channels.
• Design, implement, and automate content taxonomies, leveraging them for precise attribution modeling and in-depth performance analyses.
• Utilize advanced natural language processing (NLP) and topic modeling techniques to analyze digital consumer feedback and sentiment, providing invaluable insights for our services and competitive positioning.
• Must-Have Qualifications:**
• Bachelor’s degree or equivalent practical experience.
• 3-5 years of hands-on experience in data analytics, marketing analytics, data science, or a closely related field.
• Exceptional ability to communicate complex analytical findings effectively to diverse audiences, including social, creative, marketing, advertising, and data science teams, as well as key stakeholders.
• A strong, demonstrable understanding of statistical concepts and methodologies.
• Proficiency in writing and querying code in SQL.
• Proficient in Excel and other leading spreadsheet software.
• Strong understanding of social metrics across key platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook.
• Proven ability to analyze content performance across total, paid, and organic channels.
• Proficiency in social listening, competitive analysis, and audience/consumer insights tools.
• Nice-to-Have Qualifications:**
• Proficiency in Python or R for advanced data analysis.
• Familiarity with SEO metrics and performance data.
• Experience in creating and maintaining marketing taxonomies.
• Ability to read and analyze large amounts of content in Simplified Chinese.
• About Aquent Talent**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. Client Description Our client is a global leader in consumer technology, renowned for redefining the intersection of hardware, software, and services. Known for their uncompromising commitment to world-class design and user experience, they create products that have become essential to daily life. You will be joining a team that values craftsmanship and simplicity, working on high-impact projects that reach hundreds of millions of people worldwide.