Performance Marketer

Our flagship product, Keitaro, is an ad tracker that simplifies the work of marketers, media buyers, affiliates, and traffic arbitrage pros. It collects data from virtually any source, automatically calculates metrics, has a built-in landings editor, integrations with Google Ads, YouTube, Facebook, TikTok, and much, much more!

Keitaro is the leading ad tracker in Eastern Europe and is gaining popularity in other Tier-1 GEOs.

We are looking foraPerformance Marketer to join the Marketing team. This role would be responsible for building and executing a scalable, data-driven paid advertising strategy from the ground up. If you’re a pro at running and optimizing high-performing campaigns on Google, Meta, and other paid networks—let’s talk.

Tech stack:

Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Twitter Ads, SQL or data visualization tools

Key Tasks:

• Develop and own the company’s paid marketing strategy to maximize brand awareness and audience reach.
• Plan, launch, and optimize Google Ads (Search, PMAX, GDN, YouTube, UAC), Meta Ads, and other performance channels.
• Reduce CAC (Customer Acquisition Cost) while increasing ROAS (Return on Ad Spend) through continuous A/B testing and campaign optimization.
• Scale campaigns based on performance metrics, audience insights, and market trends.
• Build targeted acquisition funnels to ensure our brand stays top-of-mind for potential customers.
• Work closely with the SMM team to integrate paid efforts with organic content strategies.
• Analyze performance data, generate insights, and report key findings to the leadership team.

Hard Skills:

• Proven experience in performance marketing with a strong track record of driving measurable results.
• Google Ads and Meta Ads certified
• Deep understanding of digital marketing KPIs (CTR, CPC, CPM, CAC, LTV, ROAS, etc.).
• Experience with audience segmentation, conversion tracking, and campaign automation.
• Knowledge of tracking and attribution models, including GA4, GTM, and first-party data strategies.

Soft Skills:

• Strong analytical mindset—you live in Google Analytics, ad dashboards, and tracking tools.
• Entrepreneurial mindset—you thrive in fast-paced environments and can work independently.
• Ability to maintain transparency in processes and share information within the team.
• Skill in active participation in team discussions and brainstorming sessions.
• Proficiency in making decisions based on data and risk analysis.
• Flexibility in changing conditions.

Terms and perks:

• Remote work on a long-term contract from anywhere in the world. There is no need to relocate, and you can travel freely.
• Flexible schedule. Finish tasks on time, and be online for at least 4 hours during the GMT+0 standard working hours, just in case someone wants to sync up.
• Unlimited paid vacation days. Got sick? Take time off to recover. Your kid requires extra time? Take a day off. Your dog’s sick? Go take care of the pups. Want to take a vacay? Sure, enjoy! Everything’s auto-approved.
• We set aside €1000 per year per contractor for education, including conferences, courses, books, home office supplies, and coworking space.
• We set aside €1500 per year per contractor for sports and medical services, including health insurance, gym memberships, and massages.
• We have a program for purchasing or upgrading your laptop after six months of work.

Apliteni is committed to having a workplace free from discrimination and harassment. We expect everyone at Apliteni to help create and maintain a place where everyone feels included, respected, and valued.

We make decisions about hiring, pay, training, performance reviews, and firing fairly, giving all qualified candidates and employees equal opportunities. We examine our biases and strive to create an inclusive environment where every employee and candidate feels welcome.