CRM and Digital Marketing Manager (m/f/d)

Job summary

JustRelate is specializing in a SaaS provider for enterprise customers in France and Germany.

We are seeking a proactive and detail-oriented CRM and Digital Marketing Manager to lead the implementation, optimization, and performance tracking of our customer relationship management and digital marketing initiatives.

You will play a central role in coordinating campaigns, managing cross-functional projects, and ensuring that our marketing automation, email marketing, content management, and customer lifecycle programs deliver measurable impact.

This is a strategic and operational role, ideal for someone who thrives at the intersection of data, creativity, and technology.

The CRM and Digital Marketing Manager is responsible for the operational management of a range of the organisation's CRM initiatives in relation to:

• customers
• potential prospects
• employees

Main Tasks1. CRM Management & Optimization

• Oversee CRM strategy and ensure consistent data quality, segmentation, and usage.
• Manage lifecycle marketing programs (onboarding, re-engagement, loyalty).
• Collaborate with Sales and Customer Success teams to align CRM processes.

2. Project & Campaign Management

• Lead end-to-end execution of digital marketing campaigns across channels (email, web, paid media, etc.).
• Coordinate with internal teams (content, design, tech) to deliver projects on time and within scope.
• Create project timelines, define deliverables, and manage resources effectively.

3. Websites

• Build and optimize websites and landing pages to fetch traffic from emails, lead nurturing, and social media.
• Optimize websites for search crawlers and AI bots.
• Maintain and promote the content on 3rd party platforms.

4. Localize and execute campaigns in the French market

• Organize the localisation from group-wide campaigns by translations and content-related adaptations.
• Execute the campaigns in the French market.
• Help to promote successful national campaigns to other markets.

5. Marketing Automation & Email Campaigns

• Build and optimize automated workflows (newsletters, lead nurturing, trigger-based emails).
• Ensure best practices in email deliverability, design (HTML), and personalization.

6. Analytics & Reporting

• Track campaign performance and analyze CRM data to identify trends and opportunities.
• Define and monitor KPIs: conversion rate, CAC, retention, ROI, email engagement, etc.
• Provide regular reports and actionable insights to stakeholders.

7. Active support for the product team, including:

• Feedback from customers (drafting of requirements expression sheets (customer or internal), drafting of functional anomaly sheets, etc.).
• Carrying out functional tests during the acceptance phases and assisting customers with testing before going live.
• Active participation in product meetings (new functionality, functional optimisation, etc.).
• Helping customers to get to grips with the new features of the solution.

Qualifications and Skills

• 3–5 years of experience in CRM, digital marketing, or project management roles.
• Strong understanding of digital marketing KPIs and CRM best practices.
• Experience with CRM and marketing tools.
• A solid understanding of HTML/CSS for email integration and websites is a strong asset.
• Familiarity with CMS platforms.
• Analytical mindset with experience using tools from the MarTech stack.
• Fluent in English (written and spoken).
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Curious, rigorous, and comfortable with testing new tools and channels.

To formally apply, please send your application in English!