META Ads Specialist

About Always On Energy

Always On Energy is a $23M+ whole-home energy efficiency company serving NYC's five boroughs, Long Island, and soon expanding into the broader tri-state area. AOE is not simply an HVAC contractor; it is the only company a homeowner needs to call for a complete energy transformation — heat pump installation, insulation, air sealing, hot water heater upgrades, and electrical panel work, all delivered by one team under one roof. We are doing 20+ installs per week and growing fast.

THE ROLE - WHAT YOU’LL OWN

Meta Ads Manager - full campaign ownership including strategy, audience building, creative testing, budget management, automated rules, and weekly performance reporting. Current weekly spend: $6,000, with plans to scale as performance warrants.

This is a hands-on performance marketing role for someone who lives inside Meta Ads Manager, understands how to make creative that converts for a local home services audience, and uses AI tools as a natural, daily part of their workflow. You will be the primary driver of our Meta lead generation - our target is 100 qualified leads per week from Meta alone at a CPL under $200.

You will be responsible for producing 2-3 new short-form creative assets per week (Reels, static ads, carousels). You will work with raw footage from our field crews and turn it into polished, on-brand content that drives leads and builds neighborhood-level social proof. Speed, quality, and consistency are the standard.

Creative strategy - developing and testing hooks, offers, and messaging angles specific to our unique services, rebate program assistance (ConEd, PSEG, EmPower), and service areas. Our best-performing creative leads with rebate dollar amounts, whole-home before/after transformations, and urgency around program deadlines.

Meta automation setup - configure Dynamic Creative, Advantage+ Audience testing, and automated budget and performance rules inside Meta Ads Manager from day one.

Performance reporting - weekly CPL, ROAS, lead volume, and creative performance reporting with clear recommendations. We use Housecall Pro for lead pipeline tracking.

YOU'RE A STRONG FIT IF:

• You have 2+ years running Meta campaigns for local service businesses, home services, or contractors. You understand homeowner psychology, local geo-targeting, and urgency-driven offer messaging.
• You can show us Meta results - not just activity. We want to see CPL, lead volume, ROAS, and what specifically you did to improve them.
• You use AI tools daily. Opus Clip, CapCut, Canva AI, Claude, ChatGPT, or equivalent — these are standard tools in your workflow, not experiments.
• You can produce short-form video content independently. You don't need a production crew. You can take 30 seconds of raw job-site footage and turn it into a Reel that stops a scroll.
• You are comfortable with urgency-based, deadline-driven campaigns. Our PSEG rebate program expires December 31, 2026 - this becomes the primary creative hook from August onward and requires sharp, escalating urgency messaging.
• NYC / tri-state market familiarity is a strong plus. Understanding the boroughs, Long Island homeowner demographics, and the Con Ed / PSEG rebate programs will accelerate your ramp.

WHAT WE'LL PROVIDE

• Brand guidelines, existing creative assets, and access to raw job-site footage from our field crews every week
• Clear campaign goals and KPI targets (100 leads/week from Meta at under $200 CPL)
• Direct access to Thomas Smith (VP Marketing) for fast approvals and creative feedback
• AI content tooling budget (~$350/month) covering Opus Clip, CapCut Pro, Canva Pro, and similar
• Housecall Pro access for lead attribution and pipeline tracking

DELIVERABLES — WEEKLY

• 2-3 new creative assets (Reels, static, or carousel) tested against current controls
• Weekly performance report: spend, CPL, leads generated, top and bottom performing creative
• Audience and budget optimization recommendations based on weekly data
• At least one new creative concept tested per week against existing controls

ENGAGEMENT DETAILS

Type: Freelance / Contract

Hours: 20-25 hours per week

Pay range: $35-$60/hour depending on experience and demonstrated Meta performance results

Monthly equivalent: approximately $3,000-$6,000/month

Timeline: Looking to onboard within 2-3 weeks

Location: Remote - NYC / tri-state area familiarity preferred but not required

TO APPLY - REQUIRED

Applications without all three of the following will not be reviewed:

1. A brief description of a Meta campaign you ran for a local service business — what you tested, what the CPL outcome was, and what you changed to improve it.

2. Two to three examples of short-form content (Reels, TikToks, or similar) you produced — ideally for a home services, contractor, or local business client.

3. The AI tools you use regularly in your content and ad workflow and how you use them.

Always On Energy is an equal opportunity employer. We move fast, pay fairly, and give our people real ownership of their work.