Search Optimization Specialist

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

Location: Remote (East Coast, US)

Team: Strategy & Innovation

Reports to: VP, Strategy & Innovation

Salary Cap: $75,000

Position Overview

Allied Global Marketing is seeking a forward-thinking Search Optimization Specialist with a strong grasp of both traditional search mechanics and AI-driven discovery environments. This role sits at the intersection of SEO, ASO, and Generative Engine Optimization (GEO), optimizing not just for rankings, but for visibility, citation, and brand presence across LLM-powered search experiences.

As a senior individual contributor, you will own hands-on optimization across web and app ecosystems while actively shaping how Allied adapts to AI-mediated search platforms such as Google’s AI Overviews, ChatGPT, Claude, Perplexity, and emerging answer engines. You will work closely with Strategy, Paid Media, Earned Media teams to ensure search optimization is future-proofed, measurable, and integrated across channels.

Who You Are

You are an optimizer who understands that “search” no longer stops at blue links. You are fluent in technical SEO fundamentals, but equally comfortable thinking about how and why brands surface inside AI-generated answers, summaries, and citations.

You’re hands-on, tool-literate, and opinionate. You experiment, test, document, and iterate. You can translate complex technical or AI-driven concepts into clear recommendations for clients and internal teams, and you’re motivated by building systems that scale, not one-off fixes.

Key ResponsibilitiesSearch & Technical Optimization

• Lead and execute technical SEO initiatives, including:
• Comprehensive site audits and on-page optimization
• Schema markup and structured data implementation
• Log file analysis, crawl efficiency, and indexation management
• Site architecture and internal linking strategies
• Conduct keyword research and competitive analysis using both traditional and AI-assisted methodologies.

Generative Engine Optimization (GEO)

• Optimize content and site signals for LLM-based and generative search environments, including:
• AI Overviews and answer engines
• Conversational search platforms (ChatGPT, Claude, Perplexity, etc.)
• Identify opportunities to improve brand visibility, citation frequency, and factual alignment within AI-generated responses.
• Partner with content, PR, and Paid Media teams to ensure GEO strategies are reinforced through authoritative content, structured data, and earned signals.

App Store Optimization (ASO)

• Own ASO strategy and execution across Apple App Store, Google Play, and other marketplaces.
• Optimize app metadata, creative assets (screenshots, previews), and conversion drivers.
• Monitor reviews, ratings, and competitive benchmarks to inform iteration and testing.

AI & Tooling

• Manage and evolve AI-powered search workflows using tools such as:
• Peec, Profound, Surfer SEO, NeuronWriter (SEO & GEO)
• ChatGPT and other LLMs for research, content optimization, and testing
• AppTweak, Sensor Tower (ASO)
• Evaluate and onboard emerging AI and search intelligence platforms to keep Allied at the forefront of optimization best practices.
• Ensure AI-generated outputs meet brand, tone, accuracy, and performance standards.

Collaboration & Client Support

• Translate complex SEO, ASO, and GEO insights into clear, actionable recommendations for clients and internal stakeholders.
• Support client presentations, audits, and performance reviews as needed.
• Align organic search strategies with Paid and Earned Media to drive holistic performance.

Required Qualifications

• 3–5 years of hands-on experience in technical SEO strategy and implementation.
• Expertise in technical SEO audits, crawl management, and site architecture
• Schema markup and structured data
• SEO analytics and reporting (GA4, Google Search Console)
• Demonstrated experience managing ASO programs, including metadata optimization and competitive analysis.
• Working knowledge of AI-driven and generative search environments, including how LLMs surface, summarize, and cite content.
• Practical experience with modern search and AI tooling (e.g., Peec, Profound, Surfer SEO, NeuronWriter, AppTweak, Sensor Tower, ChatGPT).
• Strong analytical skills with the ability to turn data into strategic recommendations.
• Excellent written and verbal communication skills, including client-facing presentations.
• A demonstrated interest in testing, documenting, and scaling AI-enabled optimization workflows.

Details

• Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.