Digital Marketing Specialist

Paid Media Operations Specialist

We’re hiring a Paid Media Operations Specialist to own the execution and day-to-day optimization of our paid media campaigns. This is a hands-on, execution-first, data-driven role. You’ll focus on building, scaling, and optimizing the machine behind the ads, including rapid ad set creation and rigorous A/B testing to drive better lead generation performance.

What You’ll Do

• Build and launch new campaigns, ad sets, and targeting structures from scratch across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search)
• LinkedIn Ads
• Create and maintain clean, scalable account architecture with consistent naming conventions
• Set up, configure, and rigorously validate tracking including:
• GA4
• Platform pixels & conversion APIs
• Key conversion events (signups, funded accounts, critical user actions)
• Ensure accurate UTMs, attribution, and data flow across ad platforms → GA4 → CRM
• Proactively build and run A/B tests on ad creatives, copy, audiences, placements, landing pages, and other variables to identify top performers and enhance lead generation efficiency
• Monitor daily performance and optimize campaigns toward core KPIs:
• Cost per signup
• Cost per funded account
• Manage budgets, pacing, and controlled scaling of spend
• Proactively identify and escalate tracking discrepancies, platform issues, or performance red flags

What We’re Looking For

• Proven hands-on experience actively managing:
• Meta Ads Manager
• Google Ads (Search focused)
• LinkedIn Ads
• GA4
• Strong working knowledge of:
• Conversion tracking & event implementation
• UTM parameter best practices
• Attribution models and data reconciliation
• A/B testing methodologies (e.g., testing one variable at a time, using platform tools like Meta's A/B Test feature, LinkedIn's Campaign Manager testing, and Google Ads experiments)
• Comfort operating inside high-spend, scaling ad accounts (you’ve managed real budgets)
• Highly detail-oriented, structured, and accountable
• Data-first mindset: you trust numbers over opinions and enjoy living in the platforms

Nice to Have

• Experience with lead-to-revenue attribution models
• Familiarity with Go High Level (GHL) CRM tracking/setup
• Previous work in SaaS, lead generation, insurance, or marketplace businesses

If you thrive in Ads Manager, love building clean systems that scale, get satisfaction from seeing efficient, profitable campaigns run smoothly, and are ready to continuously create ad sets and run A/B tests to supercharge our lead gen, we’d love to talk.