Marketing Coordinator

About The Company Mills Auto Group is a rapidly expanding automotive dealership network headquartered in the greater Charlotte area. With 42 locations and continuous growth, we are committed to providing exceptional customer service and high-quality automotive solutions. Our company prides itself on fostering a dynamic and innovative environment where employees can thrive and develop their careers. We leverage the latest technology and marketing strategies to stay ahead in the competitive automotive industry, ensuring our dealerships remain at the forefront of customer engagement and satisfaction. About The Role We are seeking a detail-oriented and proactive Marketing Coordinator to join our vibrant marketing team. This role offers an exciting opportunity for individuals passionate about automotive retail and marketing to contribute to our brand growth across multiple digital platforms. The Marketing Coordinator will be responsible for supporting the creation, coordination, and compliance of marketing campaigns, ensuring consistency and adherence to brand and manufacturer standards. This position requires excellent organizational skills, strong communication abilities, and a keen eye for detail to effectively manage various marketing initiatives simultaneously. Qualifications The ideal candidate should possess a bachelor’s degree in marketing, communications, or a related field. Previous experience in digital marketing, advertising, or automotive retail is preferred but not mandatory. Strong organizational skills, attention to detail, and the ability to multitask are essential. Familiarity with marketing tools such as Google Analytics, Google Ads, social media platforms, and project management software is advantageous. Excellent written and verbal communication skills are required to craft compelling marketing content and collaborate effectively with internal and external stakeholders. A proactive attitude and willingness to learn continuously are highly valued traits. Responsibilities The Marketing Coordinator will be responsible for a variety of tasks to support and enhance our marketing efforts. Key responsibilities include coordinating monthly incentives and promotional offers with dealership staff, writing engaging marketing copy, and ensuring all content complies with manufacturer and brand guidelines. They will manage the creative deployment process, including developing and publishing digital assets such as website banners, email campaigns, and display ads, while tracking progress through project management tools. Maintaining website compliance and content accuracy is a critical aspect of this role. The coordinator will audit dealership websites and external channels like Google, Facebook, and Apple to ensure adherence to manufacturer standards and brand consistency. They will work closely with marketing teams, media agencies, and external vendors to ensure all marketing materials are compliant, effective, and timely. The role also involves supporting digital marketing platforms by providing administrative assistance with tools such as Google Analytics, Google Business Manager, and social media management platforms. Managing email marketing campaigns, including creative assembly, segmentation, deployment, and performance analysis, will be part of the daily responsibilities. Additionally, the coordinator will assist in maintaining social media profiles and support various marketing projects to ensure cohesive brand messaging across all channels. Benefits Mills Auto Group offers a comprehensive benefits package designed to support our employees' well-being and professional growth. Benefits include competitive salary packages, health insurance plans, dental and vision coverage, paid time off, and opportunities for career advancement within a growing organization. We also provide ongoing training and development programs to enhance your skills and knowledge in marketing and automotive retail. Our collaborative work environment encourages innovation, teamwork, and recognition, making it an ideal place to build a long-term career. Equal Opportunity Mills Auto Group is an equal opportunity employer. We are committed to fostering an inclusive environment where all employees and applicants are treated with respect and dignity. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. We believe diversity enriches our workplace and enhances our ability to serve our customers effectively. All employment decisions are made based on merit, qualifications, and business needs.