Marketing Lead | Fully Remote | Early-Stage Experiential Wellness Company

Marketing Lead | Fully Remote | Early Stage Experiential Wellness Company

A high-growth, experience-led consumer wellness company creating joy-driven, movement-based experiences is seeking a strategic and hands-on marketing leader to build and scale all marketing efforts. This role leads the entire marketing function for a fast-growing, consumer-focused startup, owning both strategy and hands-on execution across digital channels to drive revenue, customer acquisition, and retention.

Reporting directly to the CEO/Founder, the position is responsible for building scalable marketing processes, mentoring a team, and turning brand awareness into repeat engagement and long-term growth.

While this position is fully remote and hours are relatively flexible, the company has a preference for potential candidates to be based in Canada and comfortable working EST hours.

What You’ll Own & Build

• Lead the end to end marketing strategy and execution across digital, lifecycle, and local channels to drive revenue growth, customer acquisition, and retention
• Own email and lifecycle marketing, including building automated flows, segmentation strategies, and loyalty initiatives to increase repeat engagement
• Oversee paid media, social, SEO, and website optimization to improve performance across the full customer funnel
• Manage and mentor a cross-functional marketing team, fostering development, accountability, and high performance
• Build scalable processes, reporting frameworks, and KPIs to support data-driven decision making
• Partner directly with the CEO/Founder and leadership team to align marketing initiatives with company growth objectives
• Evaluate and optimize the mix of in-house capabilities versus external agencies and vendors
• Identify new growth opportunities, including local market activations and community-building initiatives across multiple locations

What You Bring to the Table

• 6+ years of progressive marketing experience in a digital-first or consumer-oriented environment, 2 years in a leadership position
• Track record of owning revenue-driving initiatives and performance metrics
• Experience managing and mentoring multi-disciplinary teams
• Strength in both strategic planning and hands-on execution
• Data-driven mindset with strong analytical and financial acumen
• Comfort operating in a high-growth, evolving organization

Work Environment

• Fully remote, collaborative team structure
• High-visibility role with direct interaction with senior leadership
• Fast-paced, entrepreneurial culture with significant growth opportunity
• Flexible scheduling within core business hours (on EST)

Compensation: $85-95k USD base salary + bonus, benefits, and 401k

The above salary range represents Advice’s good faith and reasonable estimate of the possible base compensation range at the time of posting and is not reflective of the total compensation package, which may also include benefits, equity and other non-cash incentives.

Please send your resume for immediate consideration to: mangeloni@adviceny.com

If this particular role isn’t the ideal fit, please feel free to forward your resume to the email above to explore other available opportunities. Please also feel free to share this posting with anyone in your network who might be open to learning more. Referrals are always appreciated!

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