Social Content Creator
Reports to: Senior Marketing & Communications Manager
Status: Part-time / contract, approx. 3 days per week
About Advertising Council Australia (ACA)
ACA is the peak body for Australia's leading advertising agencies, fostering the industry's long-term prosperity and championing advertising as a professional service. Our brands include AdSchool, AWARD, AWARD School, Effie Awards AU, Cannes Lions and Young Lions Australia, each with its own audience and content needs.
About the role
We're looking for a hands-on content specialist who lives and breathes social media and understands what makes people stop, watch, read and click on each channel. This isn't a role for someone who simply schedules social posts.
A major part of the role is creating original video and social content: interviewing senior industry leaders, capturing content at ACA events, and turning interviews into sharp short-form video series. You'll work with the Senior Marketing & Communications Manager to execute ACA's content strategy across owned, earned and paid channels, including social, EDM, web and media.
Key responsibilities
● Create end-to-end short-form video, from concept and interview through to filming, editing, and publishing, which includes:
- Interviewing senior advertising, marketing and creative leaders
- Capturing content at ACA events and courses
● Adapt content by channel rather than repurposing the same asset everywhere
● Turn interviews and events into multiple assets across social, email, web and paid media
● Develop and manage social content across LinkedIn, Instagram, TikTok and Facebook
● Work with our paid media specialist to adapt content for paid campaigns
● Monitor content performance and use insights to improve output
● Keep across platform trends and practical ways AI can speed up production
● Maintain a forward content calendar across ACA's brands
● Help develop EDM/email content: hooks, subject lines and engagement
● Support media and PR activity, including story angles and coordinating contributors
Skills & experience
● Experience across content creation, social media, communications or digital marketing
● TikTok/Reels native: hands-on short-form video experience: filming and editing – latter with AI for efficiency
● Confidence interviewing senior leaders and drawing out usable answers
● Strong writing, editing and storytelling skills
● Understanding of organic, earned and paid content, and how they work together
● Understanding of content performance tracking
● Ability to spot a strong story or opportunity, not just execute a brief
● Strong project management across multiple brands, deadlines and stakeholders
● Confidence to bring ideas forward and challenge an approach when there's a better way
● Experience in advertising, media, marketing, education/training, publishing or creative industries highly regarded
Working together
This is a collaborative role. The Senior Marketing & Communications Manager leads ACA's overall strategy, messaging, PR and marketing direction; you'll turn that into a consistent flow of strong content used effectively across channels. We're not looking for someone who waits for a fully formed brief, but someone who comes back from an event with a better story, or sees a 20-minute interview as a feature, four videos, an EDM and a social series. Everything should have a purpose: building audience, strengthening ACA's voice, driving engagement, registrations, entries or sales.
What we're looking for
Above all, good editorial and content judgement: what works on LinkedIn versus Instagram or TikTok; what belongs in an EDM versus a social post; what makes a good media story; and when one piece of content can be adapted across several channels. Comfortable interviewing senior people and confident enough to walk into an event with a camera. Able to produce professional short-form video efficiently.
Practicalities
● Approx. 3 days per week, varying around major campaigns and events
● Flexibility for in-person interviews, events and shoots, predominantly in Sydney; remaining work can be remote
● Must be legally entitled to work in Australia
● How to apply: Send your CV plus examples of content you've personally created, particularly video, social or editorial to rachael@adcouncil.org.au.
A 2-minute video of why you would be right for this role would be appreciated.
