Director of Marketing

Job Title: Director of Marketing

Company: Adduro.io

Location: Remote (US Based)

Compensation

• Base Salary: $120,000 - $160,000 per year
• Bonus: Performance Based
• Year 1: Up to 100% of salary
• Year 2: Up to 150% of salary
• Year 3: Up to 200%+ of salary

Benefits

• 401(k) with 5% match (6% contribution)
• 100% health insurance coverage (United Gold PPO)
• Dental, Vision, & Life Insurance
• Company stock options available after tenure
• Fully remote
• Company laptop + equipment

About Adduro

Adduro is an innovative leader in programmatic advertising. Our commitment to performance, creativity, and precision has established us as trusted partners in the ever-evolving programmatic landscape. We believe advertisers deserve better and we are building both the platform and the brand that represent that belief.

Adduro is still early in its growth, which means this role will directly shape how the company is perceived, how our products are positioned, and how we go to market.

While Adduro is still early its in growth and growing rapidly, we are extremely proud of the results we have generated so far:

• Over 95% retention rate over our first two full years. 
• Launched & scaled multiple new & innovative products
• The majority of our advertisers have increased their budget since launching due to strong performance
• We firmly believe that we have built the most comprehensive and powerful programmatic database and analytics platform in the industry. 
• We have done all of this without raising any outside capital whatsoever, and do so while paying above industry average wages across the board.

The Role

We are seeking a senior marketing leader to own brand strategy, product marketing, and lead generation for Adduro. 

This person will help define what Adduro stands for, how our products are positioned, and how our story is told then work cross-functionally with both internal & external parties to bring the vision and growth strategy to life. 

This role reports directly to the CEO.

Core Responsibilities:

Brand Strategy & Positioning

• Own Adduro’s brand narrative, messaging framework, and market positioning across all touchpoints
• Build and evolve a clear, differentiated brand that resonates with advertisers, agencies, and partners
• Ensure consistency of voice, visuals, and messaging across website, sales materials, product launches, and thought leadership

Product Marketing & Go-To-Market

• Lead product marketing strategy, including value propositions, ICP definition, use cases, and competitive positioning
• Partner with Sales, Product, and Leadership to plan and execute product launches and GTM strategies
• Translate complex programmatic and CTV capabilities into compelling, customer-centric stories

Sales Enablement

• Own the strategic direction of sales collateral, presentations, and messaging
• Ensure sales materials clearly articulate Adduro’s differentiation, value, and outcomes
• Collaborate closely with Sales leadership to align messaging with real customer conversations

Marketing Execution

• Set strategy and priorities for demand generation, content, website, and lifecycle marketing
• Oversee & directly contribute to execution across multiple paid & organic marketing channels (PPC, SEO, Social, Trade shows, etc).
• Establish KPIs and reporting frameworks to ensure accountability and ROI

Cross Functional-Leadership

• Act as the connective tissue between Sales, Product, Engineering, and Operations
• Ensure marketing is tightly aligned with product roadmap, customer feedback, and company strategy
• Operate with an entrepreneur-level mindset doing what’s necessary to move the business forward while building scalable systems

Required Experience

• 5+ years of marketing experience in or in a combination of digital marketing, marketing leadership, product marketing, or brand marketing.
• Proven experience building a brand
• Strong background in product marketing, GTM strategy, and messaging
• Experience in programmatic advertising, ad tech, martech, or adjacent B2B SaaS industries
• Strong storytelling, communication, and executive-level collaboration skill

Who You Are

You are a creative and driven marketing leader. You know how to build a narrative, position a product, and guide teams & organizations toward a cohesive vision. 

You are comfortable owning outcomes, making tough calls, and building something meaningful from scratch.

You like to be challenged and be rewarded for achieving challenging outcomes.

Why Adduro

At Adduro, you’ll have the opportunity to define the brand, shape the product story, and influence the company’s long-term trajectory. You’ll work directly with leadership and help build the foundation for the next phase of growth in CTV and OTT advertising.

What We Offer

• Competitive salary and performance-based bonus
• Remote-first, flexible work environment
• Full health, dental, and vision coverage
• 401(k) matching
• Generous PTO and paid holidays
• Opportunity to build a brand and product story from the ground up

Job Type: Full-time