Measurement & Tracking Specialist (freelance)

Expanding our measurement practice - looking for a senior tracking specialist (freelance)We design growth architecture for brands in DTC, telehealth, SaaS, fintech and e-commerce - acquisition systems, CAC frameworks, retention economics across Europe and the US.Our tracking specialist is at capacity. We need a second person who can step in on implementation when projects overlap.What the work looks like: Project-based. When we have a client with a measurement architecture to implement, you own the technical execution. Clean handoff, clear brief, defined scope.

The technical scope: Google Tag Manager - full configuration and audit. GA4 - event tracking, conversion setup, funnel visibility. Meta Pixel, Google Ads, TikTok - implementation and verification. Cross-platform attribution - data integrity between ad platforms and actual revenue. CAC and LTV tracking frameworks - making the numbers mean something.

Who fits: You have done this at least 20 times across different industries and platforms. You can read a measurement brief, spot the gaps and flag them before they become expensive. You document what you build so the next person can understand it. You are based in CET timezone and available on short notice.

Who this is not for: Agencies. People who treat every project as a discovery phase. People who confuse implementation with strategy.

To apply: Send me one example of a tracking problem you diagnosed and fixed - what was broken, what you did, what changed. That tells me more than a CV.