Head of SEO + AEO

About Owner Owner is the AI-native system local business owners use to succeed, starting with restaurants. We’re building the system that replaces the many tools owners use to run their business. It powers everything from the restaurant’s website, online ordering, CRM, POS, and more. Product philosophy Most small business software makes owners do the work to get what they want: sales growth and profit growth. Owner does the work for them agentically. Our system drives demand, converts it, and helps operators run their business day to day. As it improves, the business improves with it. Using Owner should feel like having a team of great operators, engineers, and marketers working for you. Our vision We’re starting by helping independent restaurants succeed online. But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive. Once we nail the solution for restaurants – we’ll scale it into every other local business type. In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age. Read our Series C memo here → Our traction Since 2020, we've generated tens of millions in revenue and processed over a billion dollars of online orders. 1 in 5 Americans have used an Owner.com website. More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees. Our team Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe. We’ll be scaling even faster in 2026 to keep pace with our customer growth. Where we work Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location! Why we are looking for you Owner is building the self-driving, AI-powered platform for profitable growth for small businesses. A crucial element of this growth engine is attracting new consumer demand for our restaurant customers through Search Engine Optimization (SEO) and Answer Engine Optimization (AEO). Without our help, third-party marketplaces siphon consumer traffic away from independent restaurants. Your job is to put power back in the hands of small business owners by ensuring that thousands of local restaurants rank first for all their most important keywords. We’re looking for a leader for our team of local SEO/AEO experts who configure Owner’s automated systems to deliver optimal results for each customer. While your primary responsibility will be to set the policies and operating mechanisms to maximize results within the constraints of our existing software capabilities, you’ll also play a critical role in partnering with our Product and Engineering teams on how to evolve those software systems to unlock new opportunities for improved performance. This role is 100% remote and can be based anywhere in the United States or Canada. The impact you will have

• Define hypotheses on how to best drive traffic growth across Owner’s ~10k restaurant locations, drawing on the latest SEO/AEO industry knowledge, algorithm changes, and impact trends
• Systematize decision-making on determining the best SEO strategy for each Owner customer during the launch process
• Build systems and processes for effectively handling inbound customer questions and concerns about their SEO/AEO strategy and performance
• Build systems and processes for proactively identifying locations that are underperforming on traffic acquisition and making changes to improve performance
• Hire, manage, and develop a small team of experts on local SEO/AEO
• Serve as a subject matter expert for the EPD team, partnering with Product and Engineering on determining how to evolve the capabilities of our automated systems for SEO/AEO

Who You’ll Work With

• You’ll partner closely with Product and Engineering on defining the software systems needed to scale our acquisition engine to tens of thousands of restaurant customers
• You’ll collaborate with our customer-facing Launch, Customer Success, and Support teams to ensure we have the right inputs to understand what makes each customer restaurant unique, and to handle customer questions and performance concerns on our SEO/AEO strategy
• You’ll work with BizOps/Analytics to define KPIs and measure the impact of your team’s work

What We’re Looking For

• 8+ years of experience in driving organic traffic acquisition, with a preference for experience in local SEO
• 3+ years of experiencing managing SEO experts or support/success teams for SMB customers
• Track record of results: you have a demonstrated history of using SEO expertise to drive measurable improvements in traffic acquisition
• Customer-oriented mindset: you dig deep to understand your customers’ problems and how to best help them find success
• Clear written and verbal communication: you’re an force for clarity and alignment across levels and functions
• Strong data fluency: you define metrics to effectively understand your team’s performance and identify opportunities for improvement
• Demonstrated team leadership: you know how to attract and retain top performers, and you consistently elevate team’s performance through coaching, QA calibration, and feedback loops

Pay And Benefits

• The estimated base salary range for this role is $190,000 - $230,000, plus a generous pre-IPO equity package
• Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!

Notice - Employment Scams Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address. We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by a scammer, please mark the communication as "phishing" or “spam” and do not respond.