Director of Brand Strategy

We’re a high-growth lifestyle brand at the intersection of apparel, culture, and mental well-being — and we’re looking for a senior brand leader to define how we show up in the world.

This is a foundational role. You won’t just guide campaigns — you’ll build the strategic engine that drives narrative, community, and long-term brand equity.

What You’ll Do

• Define and evolve our brand positioning in a competitive consumer landscape
• Build the strategic frameworks that align storytelling, product, and growth
• Translate cultural insight into bold, differentiated brand initiatives
• Lead high-impact collaborations and brand moments from concept to launch
• Partner cross-functionally with Product, Growth, Retention, Social, and CX
• Elevate social platforms into immersive brand experiences
• Establish clear KPIs that connect brand investment to commercial performance

What We’re Looking For

• 8+ years in brand strategy or brand marketing, ideally in apparel or DTC
• Proven experience scaling a brand in a fast-paced, high-growth environment
• A builder’s mindset — strategic at the top, hands-on in execution
• Deep understanding of community-led and social-first brand building
• Strong commercial instincts paired with creative leadership

Why Join

• Foundational ownership at a pivotal stage of growth
• High visibility and cross-functional impact
• Fully remote flexibility
• Competitive benefits including PTO, health coverage, and 401(k) match

If you’re excited about building an enduring brand — not just running marketing campaigns — we’d love to connect.