Senior Marketing Manager

For our client, we are seeking a Senior Marketing Manager to join the team of a leader in the Healthcare space.

This role will own the marketing strategy and execution for a healthcare-focused business, with responsibility for driving demand, strengthening brand presence, and supporting revenue growth.

The position blends strategic planning with hands-on delivery across paid acquisition, content, lifecycle marketing, analytics, and campaign management.

You will partner closely with Sales and cross-functional marketing teams to improve lead quality, optimize performance, and expand visibility across key customer acquisition channels.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $115,000 – $130,000 annually

Responsibilities

• Own and implement the marketing strategy for both advertisers and publishers
• Drive pipeline growth through demand generation initiatives
• Balance long-term strategy development with hands-on execution
• Manage paid acquisition strategy, including campaign performance and budgets
• Set and execute content strategy to enhance customer acquisition and revenue
• Develop lifecycle marketing programs to improve customer engagement and retention
• Lead marketing analytics and reporting to guide investment decisions
• Enhance visibility in emerging customer acquisition channels
• Collaborate with Sales to refine lead quality and performance
• Oversee integrated marketing campaigns with Shared Services teams
• Support the execution of industry events to build brand presence
  
  

Qualifications

• 5+ years of marketing experience in B2B SaaS, AdTech, or MarTech companies
• Strong background in demand generation or growth marketing
• Proven track record of driving business results such as customer and revenue growth
• Hands-on experience with paid acquisition and analytics
• Experience with lifecycle marketing platforms like Customer.io or HubSpot
• Strong analytical skills, with familiarity with tools like GA4 and Looker Studio
• Ability to thrive in a fast-paced startup environment
  
  

Benefits

• Competitive compensation and RRSP matching up to 5%
• Comprehensive health benefits starting on day one
• Generous vacation and wellness days, plus You Days
• Meaningful paid parental leave support for all family types
• Mental health and Employee Assistance Program support
• Monthly wellness reimbursement and annual run sponsorship
• Investment in growth through learning and professional development funding
• Flexible work arrangements and home office allowance
  
  

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.