Conversion Rate Optimization Manager

The 1-800Accountant.com mission is to become the primary way that people and businesses communicate about Tax Accounting and Entity formation needs. This role will report to the Director of Digital Marketing and work with the Director of Web Analytics, growth marketing and website development teams to strategize, prioritize, and execute on A/B and multivariate tests aimed at increasing our online conversions and website performance across all business lines. Open to fully remote candidates in the following states: AL, AZ, CT, FL, GA, ID, IN, IA, KS, MD, MN, MO, NJ, NY, NC, OR, PA, TN, TX, UT, WA

• We do not provide visa sponsorship at this time

What does the Job Entail?

• Own CRO and personalization strategy, analytics, and technology.
• Develop and maintain an aggressive experimentation and insights roadmap.
• Execute continuous optimizations across web surfaces.
• Create personalized and highly targeted website experiences based on key segments and personas.
• Develop a deep understanding of our target audience to deliver the right message at the right time to the right audience.
• Spot and troubleshoot bugs and other issues within existing landing pages
• Analyze optimization performance and provide regular reports and analysis of outcomes and insights of tests.
• Own paid landing page performance and help increase efficiency from paid programs.
• Partner with Digital, Field, Content, PMM, and Web Marketing teams to launch new landing pages and onsite experiences to support a variety of marketing programs.
• Report frequently on what you are learning and share insights about our ICP and CRO activities.

Requirements

• 3+ years of conversion optimization experience.
• Understanding of CRO best practices from latest testing strategies to new technologies.
• Direct, hands-on and recent experience with A/B testing tools (ex: Mutiny, Google Optimize, Optimizely, VWO).
• Experience thinking analytically and making data-driven decisions.
• Exceptional communication skills with the ability to translate findings into recommendations in a simple and effective manner
• Experience finding solutions for complicated problems.

Preferred Qualifications

• Strong understanding of web technologies, including HTML, DOM, CSS, APIs, and Javascript
• Applied mathematics/statistics experience.
• Understanding of paid marketing channels including but not limited to paid social (i.e. LinkedIn), SEM (i.e. Google Ads) and how they interact with website analytics.
• Experience using web analytics tools (i.e. Google Analytics or homegrown tools).
• Understanding of web design and best practices.
• Experience with e-commerce purchase flows is a plus

Benefits

• Eligibility: Benefits begin the 1st of the month after 60 days of employment.
• Company-Paid Benefits: Basic Life Insurance and Long-Term Disability.
• Optional Benefits: Various medical, dental, vision, and disability insurance options through United Healthcare, as well as Short-Term Disability, Critical Illness, Accident Insurance, Flexible/Dependent Care Spending, Health Savings Accounts, and Pet Insurance.
• 401K: Available after 6 months of employment with a company match and vesting schedule.
• Paid Time Off (PTO): 15 days accrued

Compensation

• $100k-$120k annually
• 15% bonus potential

Join the Team That’s Revolutionizing Small Business Accounting 1-800Accountant is not your typical accounting firm. We pride ourselves on fostering work/life balance, offering unparalleled opportunities for internal growth, and embracing innovation. Our team enjoys flexibility, competitive compensation, and access to cutting-edge technology. At 1-800Accountant, our mission is to make professional tax and accounting services accessible and affordable for small business owners across the nation. We believe every entrepreneur deserves expert financial support—without the traditional high costs. Through innovative technology and personalized service, we’re redefining how accounting is done in the digital age. Our vision is to empower small businesses to thrive by giving them the tools, guidance, and confidence to take control of their finances. We’re proud to be a trusted partner to thousands of clients, helping them achieve financial clarity and success. We value integrity, innovation, collaboration, and customer-centric service. If you're passionate about making a real impact, working with a forward-thinking team, and helping small businesses succeed, 1-800Accountant is the place for you. We do not provide any type of visa sponsorship at this time. All applicants must be authorized to work in the United States. Diversity 1-800Accountant is an equal opportunity employer and makes employment decisions on the basis of merit. 1-800Accountant’s policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. #Misc1