Although many believe that crypto PR efforts should slow down during market downturns, this couldn't be further from the truth. In fact, when the market is cooling off, strategic brands can seize this opportunity to build credibility while others are hibernating. When the market heats up again, these brands will be well-positioned ahead of the competition.
Slower News, Hungrier Journalists
As the crypto market slows, so does everything related to it, including newsrooms. Journalists have more space for stories beyond mere price action. With fewer big stories, true innovation and strong projects can gain editorial interest instead of getting lost among drama-driven headlines.
Small News Can Be Perceived as Newsworthy in a Bear Market
During a bull run, even a $10 million funding round might not turn heads. However, in a bear market, that same outlet might be interested in a mere $5 million or even a $1.4 million seed round. For instance, crypto payment hub Lyzi recently raised $1.4 million to expand its service, showcasing that they are actively building their product during market pessimism.
Pick Up the Mic When No One Else Is Talking
Providing expert commentary during industry silence can establish you as an authoritative figure. Journalists seek insights, and being prepared to step into the spotlight can lead to valuable media coverage when the market rebounds.
Execution Still Matters
Be strategic about timing your news releases. Use bearish market periods to build your reputation and enhance your digital footprint through earned media placements in trusted crypto outlets. Ensure potential users and investors find positive information about you online.
The Real Bottom Line
Crypto PR during market stagnation is about demonstrating real substance. It's about crafting a narrative that shows your brand can weather the storm, positioning you better in the market. So, think twice before staying silent during downturns; you might miss out on the best PR opportunities of the cycle. Don’t wait for the bull to charge—make your mark when the field is clear.
Afik Rechler is the co-founder and co-CEO of Chainstory, specializing in crypto communications and search-driven content marketing. He has been in the crypto industry since late 2016, helping blockchain businesses meet their marketing goals.
Comments
Join Our Community
Sign up to share your thoughts, engage with others, and become part of our growing community.
No comments yet
Be the first to share your thoughts and start the conversation!