The Perth advertising and marketing industry gathered for the Campaign Brief WA Awards at the Crown Towers Ballroom, celebrating the region's top agencies and organisations. Here are the key winners:
Agency of the Year: Block
Block claimed its first Agency of the Year title, edging out finalists The Brand Agency and Rare. The jury praised Block's forward momentum, commercial innovation, and commitment to industry betterment. In 2025, Block delivered consistent creative excellence across multiple clients, balanced with strategic growth including new operational pillars, geographical expansion (Eastern Block), and a new offering (Vacant Block). Their remuneration innovation UnBlock was highlighted as leadership in fixing broken agency commercial models.
Challenger Organisation of the Year: Berlin
Berlin, a Fremantle-based independent agency launched just two and a half years ago, won this award for its rapid growth and purpose-driven work. Their most significant milestone was being appointed lead creative agency for Cancer Council Australia's National Cancer Navigation Service, demonstrating national confidence in their ability to deliver complex, high-stakes work.
Boutique Organisation of the Year: Devil Jane
In a new category for 2026, Devil Jane (the in-house creative team within St John WA) won for its remarkable output—responding to over 500 briefs in 2025—and a full rebrand of St John WA with the platform "Here to Help." The six-person team demonstrated the power of proximity and collaboration.
Digital Agency of the Year: The Start
The Start became the first Western Australian agency to win a Webby Award (for RTRFM's website), beating global giants like Apple Music. They also achieved 162.5% year-on-year revenue growth, surpassing $3 million, with a 94% client retention rate. The agency expanded into AI Development, AI Consultancy, and Out-of-Home services.
Helen Filov Media Agency of the Year: Carat
Carat Perth won for its "Designing for People" philosophy and Kaizen (continuous improvement) approach, driving commercial momentum, staff stability, and industry leadership despite economic pressures.
Media Organisation of the Year: NINE
Channel Nine won this award for the fourth time, determined by a poll of senior media planning professionals. They edged out oOh!Media and Nova 93.7.
Village of the Year: Bedshed
Bedshed and its agency partners (Rare, Media Forte, Workhouse, Painted Dog Research) won the inaugural Village of the Year award for their collaborative multi-agency model driving sustained national growth.
For full coverage, get the printed edition of the Campaign Brief Awards magazine.
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