Warner Bros. Discovery's Bold Move: Former Netflix Executive Takes Charge of Max Marketing

Warner Bros. Discovery Taps Former Netflix Exec for Max Marketing Efforts

Eric Pallotta has been appointed to lead social strategies and editorial campaigns for the Max streaming platform. As the Group Senior VP of Global Brand, Social, and Editorial for Warner Bros. Discovery’s direct-to-consumer division, Pallotta aims to enhance the platform's market presence.

In his own words, Pallotta expressed, “I am so honored to join Max and lead the global brand social and editorial team. Max is home to some of the world’s most beloved shows and movies, and I cannot wait to contribute to its growth and success.” He emphasizes the importance of creating a space for earned media and social initiatives that will elevate Max in the marketplace and celebrate global fandom.

Pallotta has a rich background, having spent a decade at Netflix, where he was instrumental in developing the streaming giant’s social media strategy for global engagement. More recently, he served as the Chief Marketing Officer at the popular sleep brand Hatch.

He will collaborate with Zach Enterlin, Executive VP of Brand, Content, and Creative for HBO & Max, to oversee brand marketing efforts. Shauna Spenley, CMO of Max and Discovery+, noted, “Eric has built a reputation as an earned media marketer visionary and will be a great asset to the company.”

In August 2024, Warner Bros. Discovery hired Spenley as the global CMO for direct-to-consumer, responsible for marketing, subscriber growth, and retention for its streaming products, including Max and Discovery+. Spenley brings experience from her previous roles as president of entertainment at Riot Games and as VP of marketing and publicity at Netflix.