UTA Welcomes Austin Schumacher and Tiffany David as New Entertainment Marketing VPs - What This Means for the Industry!

UTA's New Leadership in Entertainment Marketing

UTA has recently appointed Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will work from the agency’s New York office, while David will be based in Los Angeles.

Both executives will spearhead the development of brand and entertainment strategies for major corporate clients such as The Coca-Cola Company, General Motors, Delta Air Lines, L’Oreal, Google, LinkedIn, and Campari. They will report to the division's co-heads David Anderson and Julian Jacobs.

“Austin and Tiffany’s ability to drive cultural relevance and craft innovative strategies are unmatched,” said Anderson and Jacobs. “We’re thrilled to have them on board as we continue to grow our business.”

Experience and Background

Before joining UTA, Austin Schumacher held key advisory and leadership roles at notable companies including Lyft, Coinbase, and Kernel, where he served as CMO. He has a rich background in brand strategy, product innovation, and advertising, having worked at Accenture’s What If Innovation, Venables Bell & Partners, and Walton Isaacson. As a founding member of Lyft’s brand team, he was instrumental in building the company’s Entertainment & Culture function and launched Lyft Entertainment, which produced Emmy-nominated content.

Tiffany David, prior to UTA, was a senior executive at 1000heads, where she oversaw the Google business and led initiatives for Google Pixel. Her experience spans managing brand partnerships at Universal Music Group and directing marketing strategies for Samsung at PMK*BNC.

Growth of UTA Entertainment Marketing

The addition of Schumacher and David comes at a pivotal time for UTA Entertainment Marketing, which was established in 2017 and has expanded to over 80 global employees. The company is solidifying its reputation as a leading advisor to Fortune 500 brands on strategies and partnerships across entertainment and culture. Recently, UTA also acquired JUV Consulting, a company focused on Gen Z, which enhances its capabilities in the marketing division.